Program Model / Completion Requirements
The program of formal learning comprises individual modules that reflect the core functions and key disciplines in Digital Marketing which are delivered by NAIT's expert practitioners in our classrooms. Each course is 30 -40 hours of delivered materials. Currently, NAIT offers one program, The Digital Marketing Professional. This outline for The Digital Marketing Professional course will give you all the details of learning outcomes and course content. There are plans for future course offerings in Digital Sales, Specialist- Search, Specialist- Social, Specialist- Strategy and Planning.
In addition to the lectures, the Digital Marketing Institute has provided a range of additional resources to supplement your Digital Marketing knowledge and to enable you to engage in further self-directed learning. The additional resources include slide decks with detailed notes for each module, guided demonstrations or “walk-throughs” of key tasks and procedures, and a set of practical exercises. We recommend that for each 3-hour module you allocate an additional 2.5 – 3 hours to facilitate self-directed learning and further reading or study, depending on your existing knowledge and experience.
This program includes an extensive collection of interactive online quizzes, which you can access at any time using a Web browser. The interactive quizzes are not assessed, nor will they contribute to your overall grade for this program. Their primary purpose is to encourage regular practice and to enable you to check knowledge and progress frequently during your course of study. They provide instant feedback on your answer choices to provide learning reinforcement, which can assist learning retention over time. We strongly recommended that you attempt each of the quizzes in all modules and then also re-take them periodically as a revision tool to help further embed the learning. Regularly taking and retaking the quizzes during your formal study period and before you take the exam is a proven method for embedding new learning, or memorizing, and for aiding the process of learning retrieval, or remembering, after you’ve completed your initial study.
A series of Practical Exercise are included in the program as an additional learning resource and study aid. Like the quizzes, Practical Exercises are not assessed and don’t contribute to your overall grade for this program. They are an optional activity to enable you to check your deeper understanding of key digital marketing tasks, processes, procedures, strategy and best practice. The Practical Exercises are structured activities that provide an opportunity for you to integrate your learning from each module as a whole and apply it to fulfill a targeted, practical digital marketing goal.
Once your course is complete you may choose to receive certification from the Digital Marketing Institute by completing a 3-hour computer-based examination. All Digital Marketing Institute examinations are delivered through a network of authorized test centers. There is an additional fee, outside of the course fees, to write the exam. You have 24 weeks from your course end date to take your exam. Please note this date cannot be extended.
We suggest you schedule your exam 4 – 6 weeks after completing the program as this provides you with an opportunity to re-sit the exam, if necessary, by week 24. You have a maximum of 3 attempts to take the exam. It is the responsibility of each student to book their exam within the correct time frame. Early booking of the exam is advised to ensure availability at your preferred test center.
Upon successful completion of the exam you will receive a digital certificate confirming your Certified Digital Marketing Professional qualification. Please be mindful that you are responsible for familiarizing yourself with the exam process as per the Exam Guidelines. You will receive the Exam Guidelines on completion of your NAIT course.
Courses are delivered face to face on NAIT's main campus. Lunch, parking and all learning resources are provided.
Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
This certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.
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