Business Administration - Marketing

CONTACT

Phone: 780.471.6248 or toll-free: 1.877.333.6248

OVERVIEW

Marketing influences many aspects of your life, from your choice of hair salon to the restaurants you dine in and even the television programs you watch. Marketing consultants are continually trying to fulfil customer needs and satisfy consumer needs and wants. Marketing is more than selling and advertising. Its strategies include product development, marketing of services, pricing and value creation, supply chain management, and green and social marketing.

A career in marketing offers some of the most diverse challenges in the job world. That’s why graduates of this program are well prepared to take on many different marketing-related tasks in both small or large businesses. They are able to devise and implement advertising and promotional initiatives, capable of engaging in professional sales, and able to effectively participate in sports marketing, marketing research and service marketing.

The common denominator among all business disciplines is the need for people with strong interpersonal skills. Successful business people have discipline and a strong work ethic, and are creative, innovative and ethical.

While good grades are important in this program, commitment to success is paramount. If you work and communicate well with others, are innovative and tenacious, and enjoy working in a dynamic environment, then marketing, and this program, are for you.

FLEXIBLE COURSE OPTIONS

This program has a number of full-time, part-time and distance course options to meet the diploma requirements.  Visit www.nait.ca for more information.

PROGRAM MODEL

The Business Administration -Marketing program is offered both full-time (daytime classes) and part-time (evening and weekend classes). The part-time program is offered through NAIT’s Continuing Education department. Note: It is possible to transfer between the full-time and Continuing Education programs.

PART-TIME (P/T) COMPLETION REQUIREMENTS

Students must complete all courses in the Business Administration - Marketing curriculum in order to graduate. Year 1 (Semester 1 and 2) consists of set courses in Business Administration. Year 2 (Semester 3 and 4) consists of core and elective courses. The core courses prepare you to succeed in business, while your electives allow specialization in your chosen career path. The majority of Year 2 courses allow for the practical application of course materials.

PART-TIME (P/T) ENTRANCE REQUIREMENTS

Entrance into Year 2 of the Marketing program requires completion of Year 1 of Business Administration (or its equivalent from other Alberta post-secondary institutions).

PART-TIME (P/T) PROGRAM CHANGES

Students in Progress: 

Avoid taking additional courses as a result of program changes. 

Students continue on the program path from the year they began their studies.  If you began your studies prior to September 2009, and have already completed ACCT106, ACCT107, MATH117 or year 2 courses, you are a student in progress.

To verify the remaining courses you need, contact the program office at 780.471.7031 or 780.471.7032.

All other inquiries - contact the Student Success Contact Centre at 780.471.6248.

Business Administration - Student Information (PDF, 452 KB)

COURSE CHANGES

Effective August 2009, several course changes have occurred. Refer to Continuing Education Business Course Changes (PDF, 126 KB) for detailed information.