| Course ID |
Name |
Credits |
| Semester 1 |
| JRSB101 |
Communications I
|
3.0 |
This course introduces the student to the complexity of the communication process. The student learns business writing strategies and techniques and applies them to two categories of business letters/memos. Students will use word processing computer software to compose, edit and revise assignments. Letters/memos will be assigned and completed in class within prescribed time limits. Each student is required to write an informal, informational report. Emphasis will be placed on research and documentation. As well, students will learn and practice fundamental presentation skills.
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| JRSB110 |
Microeconomics
|
3.0 |
The question of how individuals and firms use their scarce resources to attain economic goals is examined. The central problem of scarcity is introduced. A brief study of how different economic systems try to solve this problem is undertaken. The market system is investigated: how supply, demand and price determine what and how much is produced. Elasticity of demand is examined in the context of effectively setting prices for different products. How business firms make decisions and conduct themselves in the marketplace is examined. Price and output termination for firms in pure competition, monopoly, monopolistic competition, and oligopoly is studied using theory and case studies. The economic functions of government in a "mixed" capitalistic system are examined. Applications to current events, such as environmental economics are discussed wherever appropriate.
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| JRSB115 |
Introductory Financial Accounting
|
3.0 |
This course introduces students to the basic principles of the accounting cycle including journal entries, adjusting entries, closing entries, trial balance, income statement, statement of owner#s equity and balance sheet. The course continues to build on these topics by introducing students to the accounting for merchandise operations, cash balances, and capital assets as well as current and long-term assets and liabilities. Accounting for corporations and the statement of cash flows is also examined. Generally accepted accounting principles are discussed throughout the course, as they relate to the specific subject areas. As a final integration, the students will study the analysis of financial statements.
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| JRSB125 |
Introduction to Finance
|
3.0 |
This course introduces the tools, calculations, and components that are needed to complete a financial plan. Time value of money, financial goal setting, and tax planning concepts are introduced. Concepts and calculations relating to money, credit, and risk management are introduced. The student will understand and calculate the cost of revolving and installment type credit facilities. You will apply the tools and techniques required to purchase and finance a home. The course will also introduce fundamental concepts in investing, including a discussion of mutual funds, stocks, and bonds. Retirement and estate planning concepts, including annuity and retirement income calculations, are discussed.
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| JRSB135 |
Organizational Behaviour
|
3.0 |
This course provides an introduction to the influence of the manager and the employee on the organization and work. The point of view is managing individual differences for increased productivity and satisfaction. As well, a framework for understanding behaviour in a variety of settings is studied. Case problems are solved by groups using the rational decision-making process.
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| Semester 2 |
| JRSB112 |
Macroeconomics
|
3.0 |
The overall health of the economy, as measured by gross domestic product, unemployment rates, inflation rates, interest rates, the balance of payments and exchange rates is the prime focus of this course. Keynesian and monetarist theories of income and employment are used as a framework for analyzing government monetary and fiscal policies. The role of the Bank of Canada and the chartered banks in determining the money supply and interest rates is described. Current debates relating to the public debt and supply side economics are evaluated. International economic issues including free trade and the balance of payments are also examined. Wherever appropriate, current events are introduced and topics are reinforced and enhanced through computer applications.
Prerequisite: JRSB110 (Econ186).
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| JRSB117 |
Introductory Managerial Accounting
|
3.0 |
An introduction to accounting techniques used by managerial decision-makers. After studying cost behavior, students will learn how to apply cost-volume-profit analysis, performance evaluation, pricing methods, budgeting, and relevant cost analysis. They will also learn how to screen capital investment projects. Through a practical case study, students will gain experience in applying the managerial accounting skills learned.
Pre-requisite: JRSB115
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| JRSB120 |
Introduction to Business
|
3.0 |
This course will explore the nature of the business firm, by understanding the conditions of the business world within which it exists. We will study the business of managing the firm, from organizing to human resource to leading the work force. The course will focus on managing the operations of the firm, including producing goods and services, increasing productivity and quality, designing systems to coordinate and integrate internal activities and recording all business transactions. It will study the marketing, promoting, pricing and distribution of goods and services. Finally, the manager of the business firm needs to make financial decisions for the firm. This is a course that briefly introduces you, the student, to business principles. It is not intended to explore any one business activity in detail. That will come in higher level courses. Therefore, you will have an understanding of the external environmental dynamics that the firm is facing. You will also have an introduction only, to the activities and processes internal to the firm, created by business managers, to strategically position the firm#s activities in the environment.
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| JRSB130 |
Introduction to Marketing
|
3.0 |
This course introduces you to the principles of marketing. The key concepts, methods of analysis, strategies, and tactics critical to managing profitable customer relationships in today's dynamic and connected environment are presented. Major emphasis is placed on the marketing mix and its strategic application to an increasingly complex business environment. In particular, the detailed areas of product, promotion, price, and distribution are examined in reference to achieving company objectives.
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| JRSB150 |
Introduction to IT
|
3.0 |
Demonstrating functional literacy and proficiency in applied computing is critical to business success. This course introduces computers and their applications in business. Computer hardware and software, communication, networking, ethical and security issues are explored. Emphasis will be placed on developing skills in the use of personal productivity tools, and using application software for problem-solving and decision-making.
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| Semester 3 |
| JRSB201 |
Business Statistics
|
3.0 |
In this introductory statistics course, the student will evaluate business problems using descriptive and inferential statistics.
Topics will encompass descriptive statistics and data analysis, probability theory, hypothesis testing, and regression analysis. Learning objectives for each topic are reinforced with business problems and/or small case studies.
Prerequisite/co-requisite: JRSB150
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| JRSB215 |
Communication II
|
3.0 |
In this course, students will build on the business writing strategies
introduced in COMM121 and COMM122. The course covers expository
writing techniques suitable for abstracts and critiques, as well as
persuasive writing techniques suitable for business letters and reports.
Job search communications (resumes, application letters, and job
interviews) are covered in a project that includes team activities as well
as individual assignments. Students will research, compile, and
interpret data to build an analytical report. They will polish their oral
skills by preparing and delivering impromptu oral presentations as well
as one formal business presentation.
Prerequisite: COMM121 (JRSB 101) Business Communications or
equivalent.
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| JRSB360 |
Applied Research Methods
|
3.0 |
Although managers are frequent users of research, very few ever become involved in the actual collection of data. However, if a manager is to effectively evaluate a research submission, he/she must first understand the basic components and problems associated with applied research. This course will provide students with the theory associated with correct marketing research and then give them the opportunity to conduct an actual marketing research project.
Co-requisite: JRSB201, JRSB130
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| MARK271 |
Professional Selling Principles
|
3.0 |
Professional Selling Principles is an introduction to selling principles, with attention to the business-to-business market. This course examines the role of personal selling in the company's strategy, including models of communication and methods of selling. A primary focus is the development of applied selling skills that focuses on the attitudes and behaviours of successful sales people. The course will focus on a needs satisfaction approach to selling.
Pre-requisite: JRSB130
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| MARK276 |
Promotional Management
|
3.0 |
This course introduces students to modern promotional
management. It focuses on the practice and principles of
Advertising, Public Relations, and Sales Promotion in the
context of integrated marketing communications. Students
will learn the fundamentals of mass communications and its
uses, as well as psychological and social implications of
communications in marketing. Emphasis will be placed on the
use of the promotional mix to promote, enhance and create
an awareness of products, services and ideas. Through the
use of cases, in-class assignments, films and lectures, students
learn promotional management concepts. Prerequisites - JRSB130
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| Semester 4 (The following two courses plus one stream of your choice) |
| JRSB250 |
Management Information Systems
|
3.0 |
Through case studies, interactions and hands-on applications, this course demonstrates how the effective management of information technology and systems can maximize an organization's business capabilities and resources providing a competitive edge in today#s global networked enterprise. The course covers IT systems planning, decision-making and problem solving at operational, tactical and strategic levels. Students will also develop the ability to analyze IT investments, assess benefits and risks, and reasonably align IT investments with broader organizational goals. With a focus on business processes, the course explores strategic enterprise IT applications such as enterprise resource planning (ERP), supply chain management (SCM), customer relationship management (CRM), Accounting and Human Resource applications through exposure to SAP application. A pass in Introduction to IT (JRSB 150) is required to take this course.
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| MARK265 |
Marketing Management
|
3.0 |
Marketing managers face many challenges, not the least of which is figuring out what is necessary to maintain a competitive advantage. This capstone course focuses on marketing decision making. This course uses varied instructional techniques to emphasize the skills of analysis and planning, as marketing managers seek to harmonize the mission, objectives, and resources of the firm with the needs and opportunities of the marketplace.
Prerequisite: MARK166 (BUS166) and MARK276 (BUS376)
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| Strategic Sales Stream |
| MARK263 |
Retail Management
|
3.0 |
This course introduces students to key topics in starting up astore-based retail business. Students will gain applied skills by preparing business plan components for a new retail business enterprise. Lectures will expose students to the entrepreneurial environment, marketing principles, financial concepts, legal issues and funding sources for a small retail business. Also, since the focus will be on a store-based retail startup business, key areas that apply to retail will include location analysis, category management, the development of a
merchandise budget, retail pricing and finance.
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| MARK269 |
Applied Marketing Technologies
|
3.0 |
Advancing technology enables marketers to satisfy customers in ways that were not possible until recently. You will learn how to allocate your time and manage a prospect list using industry leading contact management software. Internet Business foundations will be a stepping stone for students to help create an online presence and effectively target their prospects and customers. Exposure to and the use of various Web 2.0 technology tools will enable the learner to enhance their presentation skills.
Prerequisite: MARK166 (BUS166)
Note: Course re-numbering - effective July 1, 2006.
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| MARK372 |
Sales Management
|
3.0 |
Professional sales people enjoy some of the most highly paid and flexible career choices of all business people. This course will enhance your skills and confidence, enabling you to excel in the fast paced competitive world of professional relationshipmanagement. You will be coached in practical strategies, skills,and tactics making you a stronger salesperson and business professional. You will experience the challenge and adrenalinerush that comes with making the best critical decisions in real time. Upon completion of the course you will have improved interview skills, increased self confidence, and an expanded personal network, leading to better employment opportunities.
Pre-requisite: MARK271 Professional Selling Principles
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| Advertising and Promotions Stream |
| MARK377 |
Promotional Campaign Planning
|
3.0 |
Students are provided with the skills needed to apply the
theoretical knowledge gained in MARK 276 to actual
situations. Students will participate, as part of an account
team, in the planning, preparation and presentation of a
comprehensive promotional plan, including all strategic
decisions and creative solutions, for an existing business or
organization.
Lectures, videos and guest speakers will be used to develop
the practical skills involved in the identification of
promotional objectives and target audiences; the selection of
and budgeting for chosen media; the selection, co-ordination
and design of appropriate advertising, sales promotion, and
public relation tools; the design and production of creative
concepts; as well as the presentation of a promotional plan to
a client. Prerequisite - MARK276
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| MARK378 |
Public Relations
|
3.0 |
The complexities of our global, "24/7" instant news society have made corporate reputation and relationship management a virtual necessity. This course is an overview of the functions, practices, and growing application of public relations in private industry and the public sector. Using a combination of theory and practical application, students will learn what this profession is, how it is practiced, and what
the role of the practitioner involves. In addition to core communications theory, students will learn how to develop and use the basic writing tools of the public relations practitioner.
Prerequisite: JRSB110, MARK276 or equivalent.
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| MARK279 |
E-Communications
|
3.0 |
This senior-level option explores the development of communications
techniques, graphics, and content design for enhanced visual and
verbal impact, as well as improved consumer interaction. Electronic
communications is an integral part of Integrated Marketing
Communications and the creative and strategic skills involved in
working in this environment will be stressed. In addition to the theory
behind communications in this area, students will learn basic skills in
the use of Adobe Photoshop and GoLive. MARK279 (BUS479) can be
taken on its own, but complements MARK277 (BUS477) nicely.
Prerequisite: None
Note: Course re-numbering - effective July 1, 2006.
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