Marketing expert available to talk about the growing popularity of Black Friday in Canada
WHAT: This Friday, Nov. 23, is Black Friday in the U.S., the day when retailers offer deep discounts on products to kick start the Christmas shopping season. Nov. 26 is Cyber Monday, when retailers drive customers to their websites for the best deals. Canadians are taking advantage of the deals, and Canadian retailers have taken notice – with many on this side of the border offering Black Friday deals of their own.
WHO: Surjit Rai, marketing instructor in the JR Shaw School of Business
WHY: Surjit can talk about how much money will be spent on Black Friday purchases this year by Canadians, strategies retailers will use to capitalize on the day and the affect this will have on the economy.
Surjit can be reached at 780.471.7791 or by email at firstname.lastname@example.org.
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NAIT Media Relations
P 780.471.8450 C 780.916.8307 E email@example.com