Spooked by the thought of doing another Halloween story? NAIT has a treat for you
WHAT: Halloween has become a multi-billion dollar business in North America, with Canadians now spending more per capita on decorations, candy and costumes than Americans. So what does this all mean? We’ve scared up some NAIT experts who can help round out and localize your Halloween news coverage.
WHO: Surjit Rai, a marketing instructor in NAIT’s JR Shaw School of Business and associate chair of the Bachelor of Business Administration program.
Sherry Sand, an instructor in NAIT’s Dental Assisting program.
WHY: Surjit can talk about the marketing of Halloween and what it means for Canadian retailers. He can also talk about the origins of Halloween, how it’s grown dramatically over the years and why so many of us get into the spirit of the season.
- Surj can be reached at 780.471.7791 (office) or by email at firstname.lastname@example.org.
- Sherry can be reached at 780.378.5181 (office) or by email at email@example.com.
For more information or additional experts, please contact:
NAIT Media Relations
P 780.471.8450 C 780.916.8307 E firstname.lastname@example.org