What to Expect
In the Promotional Campaign Planning class, student ad agencies work for local industry clients. Teams may pitch their campaigns to the advertising industry judging panel. Winners are announced at the wrap-up banquet that is well attended by the local advertising community.
Marketing is more than selling and advertising. Its strategies include product development, marketing of services, pricing and value creation, supply chain management and green and social marketing, all of which are studied at the JR Shaw School of Business.
At the JR Shaw School of Business, real-life assignments make classes relevant and interesting. Students continually hone their skills through exercises that focus on teamwork and meeting client needs. In our Marketing program, student teams work with real clients to create promotional campaigns that are judged by a panel of experts, including members of the Advertising Club of Edmonton. Winning teams are honoured at an awards banquet.
A number of our courses also use web-based course tools. These include online business simulations and interactive learning environments like WebCT and Moodle, which provide discussion boards, chatrooms, student file storage, class calendars and grade summaries.
Classroom & Study Hours
Students should expect to spend on average
- 20 hours per week attending classes over the course of each semester
- 1-3 hours per hour of class time (20-60 hours) per week studying, completing assignments and doing research
The School of Business is currently located in the Business Tower on Main Campus. Our facilities include classroom space and computer labs equipped with current business software and Internet access. Wireless access is also available from all common areas on Main Campus.
In 2016, the School of Business will move into the Centre for Applied Technology.
Business and technology are linked in today's work environment. The School of Business prepares students for success by integrating mainstream technology into our teaching tools and assignments.
Technology You Will Need
As of 2016, to successfully complete curriculum students are required to supply and make use of a laptop computer in and away from the classroom. At a minimum your computer must meet the following requirements:
- Windows 7 or higher
- 10 GB free hard drive space
- 2 GB memory (RAM)
- Wi-Fi Connection
- OSX 10.7 (Lion) or later
- 10 GB free hard drive
- 2 GB memory (RAM)
- Wi-Fi Connection
Your computer will be used to access key learning resources critical to your success in the program and therefore must be in good working order. It is also important to have a battery with sufficient life to allow for use when a plug-in is not available. Replacement batteries can often be purchased to improve battery life on an existing laptop. The minimum specifications above are all that is required; exceeding them is not necessary though doing so may provide you with other benefits.
Students will also be able to access much of the digital resources available with other mobile devices including phones and tablets. This may be a useful adjunct but devices lacking a dedicated keyboard and pointing device may put you at a disadvantage when completing certain activities. Such devices are welcomed but it should not be relied upon exclusively.
In addition to the more traditional lecture setting, students also use NAIT's state-of-the-art computer labs. Our computer labs are fully equipped with current business software and Internet access. Business Administration students are supplied with email accounts.
Business Administration - Marketing student Joel Chanin knew he wanted to make a big bang. After dabbling in music, tv, and radio, he decided the JR Shaw School of Business would be the spark he needed to ignite a real career in the entertainment industry. Read his story.
Already a NAIT grad and with five years of media experience under her belt, Alison decided to return to NAIT, pursuing 2 Business Administration diplomas, as well as a part-time certificate. Read more about this ambitious student.
Is This Program For You?
Successful marketing graduates usually possess a high level of emotional intelligence, or EQ. They have excellent interpersonal and personal management skills. Specifically, successful graduates of this program are assertive, empathetic, flexible, accountable and adaptable. In most cases, they enjoy working with people both inside and outside of their company.
A number of classes use online business simulations, which let students use their classroom knowledge to make decisions and analyze the results in a safe environment. Business simulations in the JR Shaw School of Business range from role-playing to online tools that allow student teams to compete against each other and against other schools. Simulations let students
- apply concepts learned in class
- analyze situations
- work as a team
- see the results of decisions and use this knowledge to make future decisions
The JR Shaw School of Business also offers
- Clubs – Students in Free Enterprise (SIFE) NAIT is a business club that lets students put their education to use through projects that serve SIFE, NAIT and the community. These projects help students develop teamwork, entrepreneurial, financial and business skills. As SIFE is an international organization, SIFE NAIT members can take part in competitions against other colleges and universities.
- Business Competition – SIFE NAIT, in association with novaNAIT and the Youth Technopreneurship Program, runs a business plan challenge competition for budding entrepreneurs to "hatch" their business idea into a viable business. HATCH is open to full-time or recently graduated NAIT students, between 18 and 35 years of age.
- Awards – Students in the JR Shaw School of Business have an opportunity to participate in a wide range of business competitions during their studies at NAIT. Our students have performed well and enjoyed great success and recognition in various competitions, locally, nationally and internationally.
Beyond the classroom
From the first year to the last, we want you get the most out of your educational experience. As the school year begins, a first-year orientation session prepares students for the year ahead. At this session, students
- get their class schedules
- learn about NAIT services
- meet the JR Shaw School of Business staff member who will be their main contact for program questions
Marketing students Andrea Babic and Tommy Klufas were 2010 winners in the Advertising Club of Edmonton's annual student competition. The challenge: design a postcard to raise awareness for Edmonton's Youth Emergency Shelter Society. Andrea's submission won for visual excellence. Tommy's work, which included a way to donate by texting, was named "most creative execution". The Youth Emergency Shelter Society later used both designs in its fundraising efforts.
Business students Sandra Spencer, Hans Kristian Larsen and Matt Bell, pictured here with instructor and Chair Perri Sinal, won the $5000 top prize in a province-wide competition to develop a police recruitment marketing campaign. Their award-winning campaign, named "Alberta C.O.P.S" (Career Opportunities in Police Services), was used across Alberta in 2009.