About the Program
A career in marketing offers some of the most diverse challenges in the job world. Graduates of this program are well prepared to take on many different marketing-related tasks in both small or large businesses. They are able to devise and implement advertising and promotional initiatives, of engaging in professional sales and to effectively participate in sports marketing, marketing research and service marketing. All Business Administration students take a common first year that provides a grounding in basic business skills and an overview of career possibilities related to the JR Shaw School of Business programs, then specialize in Marketing in Year 2.
Prospective students must apply to Business Administration - Year 1.
Marketing program streams
Marketing – Year 2 consists of core courses and your choice of electives from 2 marketing streams.
- Strategic Sales
- Advertising and Promotions
Strategic Sales stream
Having a strategy in place to create and maintain business relationships is required by all industries. Students will learn the art of selling strategically to any given business sector. Students will also gain skills in planning, effective prospecting, sales administration and key account management. The main focus of this stream is on providing solutions for businesses rather than marketing specific products.
Advertising and Promotions stream
Advertising and promotions represent the voice of the company and are the primary communication links between the company and its customers or target audiences. This stream incorporates the principles of integrated marketing communications through the evaluation and development of plans that use every tool in the promotional mix (advertising, public relations, sales promotion, direct marketing and internet marketing). Practical application of promotional strategies provide students with skills that are valued by all industries.
Of the more than 100 faculty in the JR Shaw School of Business
- more than 25 hold professional designations
- Chartered Accountant (CA)
- Certified General Accountant (CGA)
- Certified Management Accountant (CMA)
- Certified Financial Planner (CFP)
- Certified Human Resources Professional (CHRP)
- more than 90% are pursuing or hold a Masters degree
- more than 10 are pursuing or have PhDs
Tuition & Fees (Cost per semester)
Cost Per Credit: $177
Tuition Cap: $1,940
Health & Dental: $128
Rec. & Athletics: $70
Books, Supplies & Program Fees (est.)
Semester 1: $1,000
Semester 2: $1,000
Please note: This information is provided to help you estimate your costs for student financing. Some courses may also have additional expenses. Students who take all of their courses online are exempt from U-Pass, Health & Dental, and Recreation & Athletics fees. All fees are subject to change.
- Successful completion of Business Administration - Year 1
View the English Language Proficiency Requirements for the Program: NAIT | English Language Proficiency
Accreditation & Industry Certification
The Marketing program in NAIT's JR Shaw School of Business has been accredited by and program graduates have fulfilled the academic requirements for membership in the Canadian Institute of Marketing.
Scholarships & Bursaries
For general application and special selections, ranging from $500 to $5,000, see Scholarships & Bursaries.