Monthly Archives: November 2009

I have been recently following a thread about ROI from using social media marketing (Twitter, Facebook, Blogging, etc). I thought I would share my post here as a thought du jour. The first question you need to ask yourself before … Continue reading →

How do you know you’re creating value? I often use an example in my introductory marketing class of a new coffee maker I have invented and have a hundred of in my garage. The coffee maker grinds beans, has a … Continue reading →

Do you go to the movies or do you prefer to just watch them at home? What are we really buying when we are going to a movie? Is it just the movie or is there something more? Well there is … Continue reading →