Monthly Archives: April 2010

What is one of the best skills to work on, perhaps over the summer? Reading. And I don’t just mean great books like, Outliers or fascinating marketing books like the ones from Seth Godin, I’m suggesting reading about anything that … Continue reading →

So I recently had a question posed to me, “what makes a company name a strong company name?  In other words, what makes a good company name good?” Here is my reply. The greatest predictor of the future is the past. … Continue reading →