As a passionate marketer (Marketeer!), Ray keeps an eye on what’s happening in industry to create customer value and shares those discoveries daily in class. Ray continues to consult with industry from helping businesses implement cost accounting software, to permission based marketing, to helping launch new brands such as in the summer of 2008 helping to create a BPA free Brand for a Vancouver based bottle Water Company.
Prior to joining NAIT, Ray earned his MBA through Queen’s University graduating in 2003, during this time he developed an activity tracking goals calendar to help people achieve their goals. This project was later licensed to a company in California. Ray’s retail experience includes working with a company that held a Marvel® license to combine Marvel® images with motivational expressions. This collaboration allowed Ray to gain insight into dealing with large U.S. companies such as Walgreens, Toys”R”Us and Costco. However exciting as working with Spider-man™ might seem, when asked, Ray will admit that one of his most exciting and memorable times was participating in a commercial with Mike Sobel from Global.