Category Archives: Uncategorized

The consumer has spoken again! I really like the idea that Sun Chips was moving forward with their biodegradable bag and I actually bought one this week. It is interesting that since introducing the bags sales have diminished primarily due … Continue reading →

With a spark of coffee I’m back! Have you ever taken a marketing course, or heard of the 4P’s also known as “the Marketing Mix“? In summary, it is a theory of how we create value for our customers; through … Continue reading →

Thought I would pass this along in case anyone is eligible for this award….. There is an application form for a $3000 student bursary from the 2010 Alberta Export Awards in T501C.  Criteria are strong academic candidate involved in international … Continue reading →

Have you had much experience on Twitter? Last year I was one of the many people who signed up for it and after a few weeks found myself returning very infrequently. This year I have changed the way I use … Continue reading →

What is one of the best skills to work on, perhaps over the summer? Reading. And I don’t just mean great books like, Outliers or fascinating marketing books like the ones from Seth Godin, I’m suggesting reading about anything that … Continue reading →

So I recently had a question posed to me, “what makes a company name a strong company name?  In other words, what makes a good company name good?” Here is my reply. The greatest predictor of the future is the past. … Continue reading →

Did you look at a company’s Mission Statement before applying for the job or calling on them as a customer? I think a mission statement can be quite revealing. Take Google for example, Googles mission is “to organize the world’s … Continue reading →

Do you ask questions? I seem to be a naturally curious person, so I ask alot of questions. Sometimes I ask questions to clarify my understanding, other times I ask more leading questions as stepping stones in an attempt to direct the conversation. … Continue reading →

Have you recently considered Blogging? How about Twitter? Why or Why not? It seems to me that both of these electronic communication tools have very quickly evolved from simply tweeting about what you’re having for lunch to demonstrating that you … Continue reading →

I have been recently following a thread about ROI from using social media marketing (Twitter, Facebook, Blogging, etc). I thought I would share my post here as a thought du jour. The first question you need to ask yourself before … Continue reading →