MARK1115 - Marketing Foundations
In order for radio and television stations to maximize their broadcast marketing potential, all station staff must have a common understanding of marketing concepts as they relate to radio and television advertising and promotional activities. Through this introductory course students learn how radio and television marketing strategies and tactics are planned and applied.
This course is available to students in the Radio and Television program. Co-requisites: RATV1120, ENGL1140, RATV1147, RATV1160, RATV1180.
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