MARK2279 - E-Communications
The primary focus of the course is the steps to the execution of a web-communication strategy. Though this is a Marketing course and not an Information Technology course, the assignments will use some of the tools of the Adobe Creative Cloud, but the emphasis is on content strategy: audience identification, the elements and principles of design, copyright limitations, site navigation, building credibility, basic colour theory, introductory typography, and clear communication.
Prerequisite: MARK2276. This course is available to Open Studies students.
||Jan 6 to Apr 24, 2020
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