MARK4474 - Social Media Marketing
Social Media refers to the sharing of messages through social interaction or congregation. Traditional marketing communications are managed as ?sender-to-receiver? (one-way) interactions moving from the creator to the customer, using such media as television and radio. The evolution of Social Media Marketing refers to the dynamic growth and expansion of electronic platforms to share thoughts, opinions, and messages. In these electronic environments, multiple participants can converse, debate, observe, and/or exchange ideas with friends, organizations, businesses, and customers. This course will explore this communications phenomenon and consider how marketers can effectively and efficiently incorporate social media interactions into their business plans. Consideration of various electronic platforms will be done by using and evaluating current social media tools such as blogs, wikis, social networks, Twitter, and YouTube.
Prerequisites: MARK1130. This course is available to Open Studies students.
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