RTRA1248 - Advertising with Radio
Commercial advertising is still the primary form of broadcast marketing. This course focuses on radio copywriting. Students will learn to write radio advertising and promotional copy that supports a client or station’s advertising objectives and complies with industry standards and regulations.
This course is available to students in the Radio and Television program with a plan of radio. Prerequisites: MARK1115, ENGL1140. Co-requisites: RTRA1215, RATV1220, RTRA1230, RTRA1238, RTRA1243, RTRA1245.
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