ENTR4463 - Creating a Business Plan
This course focuses on creating a professional business plan. The preparation of the business plan will require the synthesis of previous learning in areas of ideation, feasibility tool use, research methods, business concepts, and the business plan process. Course activities include: discovering a business opportunity; setting up personal and business goals; analyzing the industry environment, potential target markets, and competitors; devising a value proposition and positioning of a business in relation to its competitors; specifying the product, price, place, and promotional strategies of a new business; determining implementation components; and formulating all financial strategies. The outcome of these activities will be to create a full business plan and to present it to professional judges.
Prerequisites: COMM1101, MARK1130. This course is available to OPEN studies students.
||Jan 8 to Apr 27, 2018
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