SMGT4410 - Business Competitive Analysis
This course will focus on using a variety of business analysis methods, tools and techniques to answer important questions regarding the enterprise's ability to compete. The use of competitive analysis assists the decision-makers in understanding and predicting critical market-changing actions that may be taken by competitors. Students will apply scientific and non-scientific methods to interpret information, produce insightful competitive intelligence analysis and create action recommendations for decision-makers.
This course is available to students that have completed Level 1. Prerequisite: COMM1101. Corequisite: COMM3321.
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