Business Administration - Marketing Certificate

Overview

Understanding the business world within which an enterprise exists helps shed light on its aims, objectives, goods and services, transactions, activities, financial decisions and marketing activities. This understanding, combined with knowledge of advertising, sales promotion and public relations, allows you to apply the marketing mix to an increasingly complex business environment. Discover the tools, calculations and components required to complete a financial plan. Working with a small group to solve case problems, you will begin to understand organizational behaviour and business statistics. Conduct a marketing research project. As you build your knowledge of communication models and selling methods, you will learn about the role of personal selling in the company's strategy. Armed with this knowledge, strong public speaking and presentation skills, and improved written, online and oral communication, you’ll be ready to launch your career in marketing.