A good marketing strategy sells. A great one touches on every aspect of your business, leveraging your strengths and setting you apart from the competition. But there’s a lot that goes into it, so where do you even start? This session is meant to provide entrepreneurs, new and old, with ideas and frameworks to elevate their marketing strategy including: differentiation vs. distinction, value proposition iteration, and how you communicate vs. what you communicate.
A good marketing strategy sells. A great one touches on every aspect of your business, leveraging your strengths and setting you apart from the competition.