In recent years, the radical growth of new and emergent technologies has consumers, businesses, entrepreneurs, educators, and governments scrambling not only to stay current but also to positively position themselves by optimizing the possibilities of innovation. However, innovation often involves persuasion and frequently leads to disruption of current practices. Students will explore the organizational and ethical effects of persuasive (disruptive) technologies by applying creative thinking at the strategic level up to the front line of business and industry. Using a software tool, they will develop a real-world decision support (expert) system. Finally, the course examines the signals of disruption that frame emerging technologies: those that are hype and those that are truly transformational.