Innovation is critical to business success in both good and bad economic times. This innovation is often linked with entrepreneurship and new venture creation endeavors. This course focuses on the nature and role of the entrepreneur and the core components of the process of new venture creation particularly for high potential ventures. First, the course explores the role that entrepreneurs play in society by examining the attitudes, behaviours, and leadership of successful entrepreneurs. Next, the course examines in depth the process of creating new ventures. It looks at the process of getting a new venture started, grown, and harvested. It is guided by a process that includes balancing opportunity recognition, resource gathering, and team building particularly as these are found in high growth venture initiatives. Underpinning these topics is the study of the business planning process so students effectively can create business plans. NOTE: If you have previously taken MARK2263 (MARK263), you cannot take ENTR3354.