Introduction to Marketing

MARK1130

  • Requisites: This course is not available to students who have been Provisionally Admitted into their program.
  • Course Equivalencies: AAC250, JRSB130, MARK166, MARK167
  • Open Studies: Available
  • Credits: 3.00

Marketing is at the heart of business success and growth by meeting customer needs and generating revenue. Students will learn key concepts, strategic marketing planning, methods of analysis, and tactics critical to understanding buyer behaviour and creating value for customers. Emphasis is placed on understanding the strategic marketing planning process. Students will conduct an environmental scan, identify target audiences and apply the four marketing mix components of product, price, place, and promotion.

View Course Outline

Upcoming Sessions

Class Section Dates
30565 O01 May. 06 - Aug. 16, 2024
Delivery Status
Online Waitlist

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
30566 O02 May. 06 - Aug. 16, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
30567 O03 May. 06 - Jun. 25, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
32328 O04 May. 06 - Jun. 25, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
32357 O05 May. 06 - Jun. 25, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
32528 O06 May. 06 - Jun. 25, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
30564 OE01 May. 06 - Jun. 24, 2024
Delivery Status
Evening, Online Waitlist
Meeting Times:
  • May. 6 to Jun. 19 - Monday, Wednesday: 6:00 PM - 9:50 PM
  • Jun. 24 - Monday: 6:00 PM - 9:50 PM

All times shown are in MT

Notes: All of your course activity is done online and there is no requirement to be on campus.
Your classes are scheduled for certain dates and times.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
32374 A03 May. 06 - Aug. 14, 2024
Delivery Status
Day Open
Meeting Times:
  • May. 6 to Aug. 14 - Monday, Wednesday: 10:00 AM - 11:50 AM

All times shown are in MT

Notes: All of your course activity is done in-person and on- campus.
Your classes are scheduled for certain dates and times.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
32530 A05 May. 06 - Aug. 14, 2024
Delivery Status
Day Waitlist
Meeting Times:
  • May. 6 to Aug. 14 - Monday, Wednesday: 8:00 AM - 9:50 AM

All times shown are in MT

Notes: All of your course activity is done in-person and on- campus.
Your classes are scheduled for certain dates and times.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
30563 E01 May. 07 - Aug. 13, 2024
Delivery Status
Evening Open
Meeting Times:
  • May. 7 to Aug. 13 - Tuesday: 6:00 PM - 9:50 PM

All times shown are in MT

Notes: All of your course activity is done in-person and on- campus.
Your classes are scheduled for certain dates and times.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
32491 A04 May. 07 - Aug. 15, 2024
Delivery Status
Day Open
Meeting Times:
  • May. 7 to Aug. 15 - Tuesday, Thursday: 2:00 PM - 3:50 PM

All times shown are in MT

Notes: All of your course activity is done in-person and on- campus.
Your classes are scheduled for certain dates and times.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
30561 A01 May. 07 - Aug. 15, 2024
Delivery Status
Day Waitlist
Meeting Times:
  • May. 7 to Aug. 15 - Tuesday, Thursday: 10:00 AM - 11:50 AM

All times shown are in MT

Notes: All of your course activity is done in-person and on- campus.
Your classes are scheduled for certain dates and times.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
32314 A02 May. 07 - Aug. 15, 2024
Delivery Status
Day Waitlist
Meeting Times:
  • May. 7 to Aug. 15 - Tuesday, Thursday: 12:00 PM - 1:50 PM

All times shown are in MT

Notes: All of your course activity is done in-person and on- campus.
Your classes are scheduled for certain dates and times.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
31902 OE02 May. 08 - Aug. 14, 2024
Delivery Status
Evening, Online Open
Meeting Times:
  • May. 8 to Aug. 14 - Wednesday: 6:00 PM - 9:50 PM

All times shown are in MT

Notes: A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.
All of your course activity is done online and there is no requirement to be on campus.
Your classes are scheduled for certain dates and times.
There is a blend of instructor teaching and student self-directed activity.