Business to Business

MARK2268

  • Requisites: Prerequisites: COMM1101, MARK1130 or an emphasis in Marketing Year 3.
  • Course Equivalencies:
  • Open Studies: Available
  • Credits: 3.00

Business-to-business (B2B) marketing is the establishment of mutually beneficial, long-term relationships between two or more organizations and is several times larger than the business-to consumers (B2C) market. Students will create a B2B marketing strategy through extensive research, applying the value chain, and interpreting marketing metrics.

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Upcoming Sessions

Class Section Dates
30569 O01 May. 06 - Aug. 16, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.