Professional Selling Principles

MARK2271

  • Requisites: Prerequisites: COMM1101, MARK1130 or an emphasis in Marketing Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MARK271
  • Open Studies: Available
  • Credits: 3.00

Professional selling involves solving customer problems to become a trusted advisor. Students will explore how digital technology and social selling are changing the way salespeople learn about and interact with customers. In this business-to-business-focused course, students will practice solving customer problems and building professional relationships. An emphasis is placed on the need-satisfaction model of selling. Students refine their sales techniques by role-playing simulated sales calls.

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Upcoming Sessions

Class Section Dates
30685 Z01 May. 06 - Aug. 16, 2024
Delivery Status
Online Open

Notes:

Class Section Dates
30684 O01 May. 06 - Aug. 16, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
Students need to have their CAMERAS ON in this course section.
No deliverables on holidays.