Promotional Management

MARK2276

  • Requisites: Prerequisites: COMM1101, MARK1130 or an emphasis in Marketing Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MARK276
  • Open Studies: Available
  • Credits: 3.00

Promotional Management is a core element of an organization's strategy to achieve its marketing objectives. Students will learn the fundamentals of marketing communications practice, including the importance of integrating promotional mix strategies and their psychological and social implications. Students will develop an integrated marketing communications plan, including a media and creative strategy.

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Upcoming Sessions

Class Section Dates
30686 O01 May. 06 - Aug. 16, 2024
Delivery Status
Online Waitlist

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.