Marketing Management

MARK4465

  • Requisites: Pre-requisites: [MARK1130 and ACCT1115 and ETHC3311] or [ETHC3311 and =Y3] or [ETHC3200 and active in the Bachelor of Technology program].
  • Course Equivalencies: MARK265, MARK465
  • Open Studies: Available
  • Credits: 3.00

Marketing managers seek to harmonize the mission, objectives, and resources of the firm with the needs and opportunities in the marketplace to drive a successful marketing strategy. In this senior-level course, students will research, interpret, and evaluate information in order to design a detailed, customer-focused marketing plan for implementation by a real-world client.

View Course Outline

Upcoming Sessions

Class Section Dates
30725 O01 May. 06 - Aug. 16, 2024
Delivery Status
Online Waitlist

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.