Advertising with Radio

RTRA1248

Requisites: This course is available to students in the Radio and Television program with a plan of radio. Prerequisites: MARK1115, ENGL1140. Co-requisites: RTRA1215, RATV1220, RTRA1230, RTRA1238, RTRA1243, RTRA1245.
Course Equivalencies:
Open Studies: Not Available
Credits: 3.00

Commercial advertising is still the primary form of broadcast marketing. This course focuses on radio copywriting. Students will learn to write radio advertising and promotional copy that supports a client or station’s advertising objectives and complies with industry standards and regulations.

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Northern Alberta Institute of Technology

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11762 - 106 Street
Edmonton, AB, Canada, T5G 2R1

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At NAIT, we honour and acknowledge that the land on which we learn, work and live is Treaty Six territory. We seek to learn from history and the lessons that have come before us, and to draw on the wisdom of the First Peoples in Canada. Only through learning can we move forward in truth and reconciliation, and to a better future together. Read more

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