Radio Advertising and Sales

RTRA2324

  • Requisites: This course is available to students in the Radio and Television program with a Plan of Radio. Prerequisite: RTRA1248. Co-requisites: RTRA2315, RTRA2344, RTRA2345, RTRA2357, RTRA2384.
  • Course Equivalencies:
  • Open Studies: Not Available
  • Credits: 4.50

Being able to capitalize on broadcast marketing potential requires the integration of a variety of skills and disciplines. Students will pursue real world clients and then plan and execute broadcast advertising strategies and write radio advertising copy to support their clients marketing goals and objectives

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