Essential Elements of a Marketing Plan

  • Feb. 11, 2022
  • 12:00 PM – 1:00 PM
  • Virtual Event

Whether you’re growing an existing business or getting ready to launch yours, marketing is vital to the success of your business. Join us as Dale Schaub tells us how to build a marketing plan, including why we start with market research, how to create the ultra-important target market and the best ways to promote your business no matter how or what you’re selling.

Dale Schaub is NAIT’s Executive in Residence. His role is to encourage entrepreneurship and work with students and staff on starting or growing a business. Dale is a startup specialist with a broad range of experience working with various companies and industries. He is a NAIT marketing grad, spent years working in marketing and sales and spent the last five years helping people start businesses. Dale has worked with hundreds of clients, worked on a wide variety of companies, and has given presentations to audiences of over 200 people.