Strategy is dead. Research is dead. Demographics are dead. Campaigns are dead. Process is king—and the best process is an agile, always-on, constantly updated and continuously optimized approach to marketing and communications.
Rob Jennings is the president of FKA, the marketing and communications agency he founded in 2008. Under his leadership, FKA has grown to become the largest full-service agency headquartered in Edmonton and the company was named to the Growth List of Canada’s Fastest Growing Companies in 2018, 2019 and 2020. Growth is a natural outcome of FKA’s core purpose: Executing Ambition. Rob and his team of 36 creative, digital and media professionals believe that marketing is a force for good that unlocks the potential in all people, businesses, and communities. They work with some of Edmonton’s most ambitious organizations, including local success stories like All Weather Windows, The Brick and Canadian Western Bank. Rob and his family reside in Edmonton’s Westmount community where they enjoy supporting the hardworking entrepreneurs behind all of the great neighbourhood restaurants and craft breweries.
Attend this session in-person or virtually by selecting the appropriate ticket type.