Continuing Education

CDMK115 - AI for Business and Marketing Track

Course Code

A unique identifier used at NAIT for this specific course.

Campus

The location where your NAIT courses will be held.

Course Overview

This course is designed to demystify AI to address the key barrier of AI adoption — lack of fluency and shared knowledge, especially among senior management teams, marketing professionals starting with AI and non-marketers. Unlike courses that are either overly generic or narrowly focused, It provides a holistic and accessible approach to AI, equipping learners with practical skills, simple yet comprehensive fundamentals to confidently understand and apply AI.

This course is offered by NAIT in partnership with the Digital Marketing Institute (DMI). Accordingly, this outline originates from (was created by) DMI. Assessment and grading are through DMI and you will receive marks from them.

Upcoming Offerings

This course is part of these programs or course groups:

Digital Marketing Program


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Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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