Continuing Education

CDMK116 - Advanced AI in Digital Marketing Track

Course Code

A unique identifier used at NAIT for this specific course.

Campus

The location where your NAIT courses will be held.

Course Overview

AI is no longer just about ChatGPT for today’s modern marketers! Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort. Learn how to leverage specialized AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond. By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels. This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines.

This course is offered by NAIT in partnership with the Digital Marketing Institute (DMI). Accordingly, this outline originates from (was created by) DMI. Assessment and grading are through DMI and you will receive marks from them.

Upcoming Offerings

This course is part of these programs or course groups:

Digital Marketing Program


Additional Resources

Stay up to date with NAIT Corporate & Continuing Education! Share your name and email to be added to our mailing list.

Sign up

Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
Shopping Cart Quick View
Open Shopping Cart