Continuing Education

CDMK118 - Advanced Digital Strategy Track

Course Code

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Campus

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Course Overview

Drive measurable business outcomes by mastering advanced digital strategies, including AI-driven decision-making, data-driven planning, and marketing budget optimization. With a focus on practical application, learners gain the skills to immediately implement insights in branding, channel planning, customer success, and digital marketing strategy —enhancing ROI and fostering business growth. Become an AI-powered marketer with new AI Skills.

This course is offered by NAIT in partnership with the Digital Marketing Institute (DMI). Accordingly, this outline originates from (was created by) DMI. Assessment and grading are through DMI and you will receive marks from them.

Upcoming Offerings

This course is part of these programs or course groups:

Digital Marketing Program


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Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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