Continuing Education

CDMK126 - Certified Search Marketing Specialist

Course Code

A unique identifier used at NAIT for this specific course.

Campus

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Course Overview

This course combines DMI's practical learning approach with the expertise of the world’s leading Search Marketing authority, Neil Patel, to shape you into a well-rounded Search Marketing Specialist. Master in-demand skills in SEO, PPC, and analytics through hands-on learning. Gain the knowledge to design, execute, and optimise high-performing campaigns with AI-driven tools and innovative strategies.

Become an AI-powered search marketing pro with New AI Skills.

This course is offered by NAIT in partnership with the Digital Marketing Institute (DMI). Accordingly, this outline originates from (was created by) DMI. Assessment and grading are through DMI and you will receive marks from them

Upcoming Offerings

This course is part of these programs or course groups:

Digital Marketing Program


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Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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