Continuing Education

EVMT775 - Program Creation

Course Code

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Course Overview

Once the purpose of an event has been decided, you must determine the most effective way to deliver the goals, objectives, and key messages. How will the structure, content, pacing, format, and sequence of the event impact and engage the attendees? In this fast-paced class, the students will match event formats to event goals and key messages, and develop custom formats for non-standard events.

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