Continuing Education

SMGT612 - Marketing

Course Code

A unique identifier used at NAIT for this specific course.

Campus

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Course Overview

Marketing plays a critical role in driving supply chain and organizational success. This course introduces essential marketing principles, emphasizing how marketing strategies support supply management. You will examine the distinctions between marketing and sales, explore product and service marketing, and analyze both business-to-business (B2B) and business-to-consumer (B2C) strategies. Key topics include market segmentation, competition analysis, and the 4 Ps: product, price, place, and promotion. With a focus on practical application, this course also covers marketing plan development and strategies for market leaders and followers.

With the knowledge gained in this course, you will be able to apply marketing insights to enhance supply chain decisions and customer value.

Upcoming Offerings

This course is part of these programs or course groups:

Supply Chain Management


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Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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