Welcome to the new NAIT.ca! We encourage you to explore the site and provide your feedback.

Continuing Education

Digital Marketing Professional

Campus

The location where your NAIT courses will be held.

Credential

The type of certification (degree, diploma, certificate) you will earn after completing your program.

  • Degree - NAIT offers a number of business degrees and applied science and technology degrees accredited by Alberta Advanced Education.
    Applied degree programs offer a stronger emphasis on practical applications of the concepts learned in the classroom
  • Diplomas & Certificates - These credit programs take 1 or 2 years and lead to government approved and industry-recognized credentials.
  • Journeyman Certificate - Hands-on and expert-led apprenticeship and industry training for skilled trades and technology professionals.
  • Continuing Education/Non-Credit - NAIT offers a wide range of non-credit programs and courses for personal and professional development in a number of interesting and exciting fields. These options are great for people who may be working but are interested in studying as well.

Delivery Options

The flexible schedule options for this course including time of day and full/part-time.

  • Day - Courses taking place between Monday - Friday, before 5 PM.
  • Evening/Weekend - Courses taking place on weekdays from 5 PM or later, or Saturdays and Sundays.
  • Online - Sometimes called "Home Study" or "Computer-Based Learning"
  • Blended - A combination of online and in-class components.
  • Distance - Traditional correspondence format. These courses work best if you can't get to a campus or if your schedule can't accommodate fixed class times

NAIT has partnered with the Digital Marketing Institute to deliver a training program covering the key areas required to become a skilled digital marketer in any industry and sector. Develop the practical, hands-on skills required to create successful multi-channel digital campaigns.

You will come away with an actionable digital marketing strategy and the know-how to help drive success for your business. The program of formal learning comprises individual modules which are delivered by NAIT's expert practitioners in our classrooms, with lunch and parking provided.

Each course is 35 hours of delivered materials. This outline for The Digital Marketing Professional course will give you all the details of learning outcomes and course content. The Digital Marketing Institute's Digital Diagnostic Tool helps you assess your digital skills and knowledge in comparison to your peers and industry.

Stay Connected. Stay Relevant. Introducing Membership.

To further support your professional journey, you will be joining DMI’s membership body which provides far-reaching benefits to your education, including 12 months of free exclusive access to the following:

  • industry best practices covering trending and current topics
  • networking opportunities within a global market
  • toolkits with time-saving and effective solutions to both common and bespoke problems
  • a comprehensive content library in various formats to address every skill level and interest

Lectures

The program of formal learning comprises individual modules that reflect the core functions and key disciplines in Digital Marketing which are delivered by NAIT's expert practitioners in our classrooms. Each course is 30 -40 hours of delivered materials. 

Self-directed Learning

In addition to the lectures, the Digital Marketing Institute has provided a range of additional resources to supplement your Digital Marketing knowledge and to enable you to engage in further self-directed learning. The additional resources include

  • slide decks with detailed notes for each module
  • guided demonstrations or “walk-throughs” of key tasks and procedures
  • sets of practical exercises

We recommend that for each 3-hour module you allocate an additional 2.5 – 3 hours to facilitate self-directed learning and further reading or study, depending on your existing knowledge and experience.  

Interactive Quizzes

This program includes an extensive collection of interactive online quizzes, which you can access at any time using a Web browser. The interactive quizzes are not assessed, nor will they contribute to your overall grade for this program. Their primary purpose is to encourage regular practice and to enable you to check knowledge and progress frequently during your course of study.

They provide instant feedback on your answer choices to provide learning reinforcement, which can assist learning retention over time. We strongly recommended that you attempt each of the quizzes in all modules and then also re-take them periodically as a revision tool to help further embed the learning.

Practical Exercises

A series of Practical Exercise are included in the program as an additional learning resource and study aid. Like the quizzes, Practical Exercises are not assessed and don’t contribute to your overall grade for this program.

They are an optional activity to enable you to check your deeper understanding of key digital marketing tasks, processes, procedures, strategy and best practice. The Practical Exercises are structured activities that provide an opportunity for you to integrate your learning from each module as a whole and apply it to fulfill a targeted, practical digital marketing goal.

Paul Letourneau

Paul Letourneau is the Principal and Director of Strategy of YEG Digital, a results-focused marketing agency that specializes in generating more sales, phone calls and leads for their clients.

Read More

Enter the workforce with confidence

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy.

By earning this certification you will be able to:

  • conduct digital research
  • set business objectives for campaigns
  • establish, develop and optimize digital strategies.
  • create and curate content
  • manage paid and organic campaigns via various social channels
  • design effective emails
  • understand how analytics can be used to illustrate a variety of factors

By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy. 

This certification is ideal for a wide range of professionals including:

  • Marketing Executives
  • Managers
  • IT Managers
  • Senior Management

It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing.

Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Certification

Once your course is complete you may choose to receive certification from the Digital Marketing Institute by completing a 3-hour computer-based examination. All Digital Marketing Institute examinations are delivered through a network of authorized test centers. There is an additional fee, outside of the course fees, to write the exam. You have 24 weeks from your course end date to take your exam. Please note this date cannot be extended.

We suggest you schedule your exam 4 – 6 weeks after completing the program as this provides you with an opportunity to re-sit the exam, if necessary, by week 24. You have a maximum of 3 attempts to take the exam. It is the responsibility of each student to book their exam within the correct time frame. Early booking of the exam is advised to ensure availability at your preferred test center.

Upon successful completion of the exam you will receive a digital certificate confirming your Certified Digital Marketing Professional qualification. Please be mindful that you are responsible for familiarizing yourself with the exam process as per the Exam Guidelines. You will receive the Exam Guidelines on completion of your NAIT course.

Courses