Student Promotional Awards 2019
Published on September 05, 2019
About
In the Promotional Campaign Planning class, student ad agencies work for local industry clients. Teams may pitch their campaigns to the advertising industry judging panel. Winners are announced at the wrap-up banquet that is well attended by the local advertising community.
2019 Project Materials
Bro Brick
MKITU Marketing
Jared Gibeau, Samantha Moore, Ryan McManners
Drive Happiness
A3 Creative Co.
Mark McGarrigle, Anne Harding, Alex Kagel
Kingsway Mall
Hound Media
Justin Moc, Kevin Straughan, Kerri Chalmers, John Avila
Mawji Centre
ADA Advertising
Daniel Gala Gonzalez, Alvin Castellanos, Abbas Abbadi
New Music Edmonton
Evco Strategies
Evan Crawford, Gibson Whalen, Evan Gyulai, Nicholas Boquiren
Studio X Bikram Yoga
CASSia Marketing Agency
Shelby Skakun, Mercedes Murray, Chelsea Ganter, Amber Denison
2019 Teams
The student campaigns and presentations this year made for difficult decisions on which teams would go forward and pitch to the industry panel. This year six teams were selected to present to our panel of industry experts. The successful teams appear below.
Team 1 - Hound Media
Client: Kingsway Mall
Justin Moc, Kevin Straughan, Kerri Chalmers, John Avila
Team 2 - Spectrum CC Marketing
Client: Fort Saskatchewan Chamber of Commerce
Chelsea Lefurgey and Cassandra Taylor
Team 3 - ADA Advertising
Client: NAIT Mawji Centre for New Venture and Student Entrepreneurship
Daniel Gala Gonzalez, Alvin Castellanos, Abbas Abbadi
Team 4 - CASSia Marketing Agency
Client: Studio X Bikram Yoga
Shelby Skakun, Mercedes Murray, Chelsea Ganter, Amber Denison
Team 5 - Evco Strategies
Client: New Music Edmonton
Back: Evan Crawford, Gibson Whalen, Evan Gyulai
Front: Nicholas Boquiren
Team 6 - MKITU Marketing
Client: Bro Brick
Jared Gibeau, Samantha Moore, Ryan McManners
Team 7 - A3 Creative Co.
Client: Drive Happiness
Mark McGarrigle, Anne Harding, Alex Kagel
2019 Awards
Best Overall Campaign Proposal
This award, sponsored by the Advertising Club of Edmonton, recognizes the project that best provides a workable, creative solution to the client’s problem within the financial and logistical constraints presented. Congratulations to the team from CASSia Marketing for their campaign to increase membership at Studio X Bikram Yoga.
From the left: Mercedes Murray, Chelsea Ganter, Advertising Club of Edmonton President Puneeta McBryan, Amber Denison and Shelby Skakun
Best Presentation
This award from ZGM recognizes the team that best communicates and sells their idea to the panel within the time allotted. Congratulations to the team from CASSia Marketing for their Studio X Bikram Yoga campaign pitch.
From left: ZGM Account Director, Cheryl Meger, Mercedes Murray, Chelsea Ganter, Shelby Skakun and Amber Denison
The Big Idea Award
Presented by DDB Edmonton, this award recognizes the team that has approached a problem and solved it in a unique and workable manner. Congratulations to A3 Creative Co. for their big idea for their client Drive Happiness.
From left: Mark McGarrigle, Helene Leggatt from DDB, Anne Harding and Alex Kagel
Best Media Solution
Presented by MEDIACTIVE to the team that chooses a strategic media solution to reach the identified target audience in the best possible manner while reinforcing the positioning of the company. Congratulations to the team from A3 Creative Co. for their campaign for Drive Happiness.
From left: Tania Nease from Mediactive, Anne Harding, Alex Kagel and Mark McGarrigle
Best Use of Data or Research
This award, presented by FKA, recognizes the team that best undertakes new research or uses client supplied data or research to contribute to an overall solution for a campaign.
From left: Rob Jennings from FKA, Evan Gyulai, Evan Crawford, Gibson Whalen and Nicholas Boquiren
Best Digital Solution
This award sponsored by Top Draw, recognizes the team demonstrating the best use of digital media as an integral part of their campaign proposal. Congratulations to the team from MKITU Marketing for their campaign for Bro Brick.
From left: Ryan McManners, Grant Currie from Top Draw and Samantha Moore
Photo credit by Christopher Barrett
2019 Scholarships
The Advertising Club of Edmonton Beth McIntyre Scholarship
The Beth McIntyre Scholarship is presented by the Advertising Club of Edmonton to the student who attains the top academic achievement in the Fall Semester of the Promotional Management class. The student will also have chosen to pursue the Promotions/Advertising stream options after their third semester. This scholarship is provided in addition to the Advertising Club of Edmonton Award for the Best Overall Campaign attained by a Winter term team at the annual banquet.
This year two recipients received the award from Advertising Club of Edmonton President Puneeta McBryan, Evan Crawford and Chelsea Ganter.
The Edmonton Journal Scholarship
Thanks to our sponsor, The Edmonton Journal, for recognizing the student with their scholarship for the top academic achievement award. This goes to the student with the highest course mark during this semester on all assignments. Congratulations to Kevin Straughan on your success this term. Thanks to Renny Wong from Postmedia for joining us to present this year.
The Cowan Graphics Scholarship
Congratulations to Cassandra Taylor for earning the top academic achievement in the Promotional Campaign Planning course in the fall semester. Teresa Sturgess, class instructor, is presenting on behalf of our award sponsor, thank you Cowan Graphics.
FKA Public Relations Scholarship
Thanks to our sponsor, FKA, for recognizing the top academic achievement award in the Winter term Public Relations course. Well done Chelsea Ganter on you accomplishment.
SNR Recruiting Public Relations Scholarship
Thanks to our sponsor, SNR Recruiting, for recognizing the top academic achievement award in the Fall term Public Relations course. Congratulations again Kevin Straughan.
2019 Judging Panel
NAIT students and staff are extremely grateful to the industry leaders who give their time to help with our awards program. Their involvement is an integral part of the Promotional Campaign Planning course. Students who pitch their campaigns to the panel receive positive and constructive criticism to benefit their learning and their networking.
This year's panel (from left to right):
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Tania Nease, Media Director, Mediactive
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Helene Leggatt, President, DDB Edmonton
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Grant Currie, Executive Creative Director, Top Draw Inc.
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Cheryl Meger, Account Director, ZGM
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Rob Jennings, President, FKA
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Puneeta McBryan, President, ACE
Photo credit by Christopher Barrett
2019 Photo Galleries
Student Promotional Awards 2019
In the Promotional Campaign Planning class, student ad agencies work for local industry clients. Teams may pitch their campaigns to the advertising industry judging panel.
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