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JR Shaw School of Business

Bachelor of Business Administration Marketing Concentration

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Campus

The location where your NAIT courses will be held.

Credential

The type of certification (degree, diploma, certificate) you will earn after completing your program.

  • Degree - NAIT offers a number of business degrees and applied science and technology degrees accredited by Alberta Advanced Education.
    Applied degree programs offer a stronger emphasis on practical applications of the concepts learned in the classroom
  • Diplomas & Certificates - These credit programs take 1 or 2 years and lead to government approved and industry-recognized credentials.
  • Journeyman Certificate - Hands-on and expert-led apprenticeship and industry training for skilled trades and technology professionals.
  • Continuing Education/Non-Credit - NAIT offers a wide range of non-credit programs and courses for personal and professional development in a number of interesting and exciting fields. These options are great for people who may be working but are interested in studying as well.

Delivery Options

The flexible schedule options for this course including time of day and full/part-time.

  • Day - Courses taking place between Monday - Friday, before 5 PM.
  • Evening/Weekend - Courses taking place on weekdays from 5 PM or later, or Saturdays and Sundays.
  • Online - Sometimes called "Home Study" or "Computer-Based Learning"
  • Distance - Traditional correspondence format. These courses work best if you can't get to a campus or if your schedule can't accommodate fixed class times

Length

The average or expected time it will take to complete your program.

Open Studies

Open Studies allows you to explore credit courses without applying to a program.
It is an opportunity to get a feel for school and what program you want to be in.

International Students

Program availability may be limited for international applicants. Contact your student advisor for more information.

Advanced Credit

You may apply for advanced credit once you have been accepted into the program. Advanced Credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).

Transfer Credit

In addition to the common guidelines outlined on the Transfer and Credit Options section and on the Transfer Credit Request Form (PDF), your program has other advanced credit requirements that are applied to each request including:

  • You must have completed the course or program no more than 10 year(s) ago unless a formalized articulation agreement is in place
  • You must have a minimum mark of D in the course(s) or program

Prior Learning and Assessment Recognition (PLAR)

If you do not qualify for transfer credit or credential recognition, Prior Learning Assessment and Recognition (PLAR) may be an option.

Contact the program for additional information about Advanced Credit.

Enter the exciting, ever-changing world of Marketing

The Bachelor of Business Administration (BBA) with Marketing emphasis prepares students to lead organizations in making decisions on corporate branding, public relations, sales, supply chain management and advertising in an immersive environment of critical thinking.

The BBA degree with Marketing emphasis focuses on teaching consumer research, measurable strategies and strong communications skills. The goal is to develop your ability for strong analytical processes critical to the operation of business. Marketing emphasis students are led through business cases of ethics, consumer behaviour and sales management. These scenarios will help you understand the decision-making processes of business and think about the many factors that affect marketing campaigns and projects.

Employment rates reported by NAIT alumni are for information purposes and do not guarantee future employment opportunities.

Salaries reported by NAIT alumni are for information purposes and are not a guarantee of future alumni income.

Hands-on, industry-relevant skills

Students taking the BBA with Marketing emphasis complete:

  • 10 common first-year courses (required by students in all NAIT business programs)
  • 10 required marketing courses
  • 14 core BBA general business courses
  • 6 elective courses (which may include additional marketing courses)

All marketing-related courses have prerequisites, so it is important to carefully plan the order of your studies.


Program schedule

Our course delivery is flexible, allowing you to take your classes in the daytime, evening or online to suit your schedule. We also have transfer credit and prior learning assessments for those who have done prior post-secondary or other formal training experience.

You can expect to spend on average:

  • 20 hours per week attending classes over the course of a semester.
  • 20 hours per week studying and completing class assignments.

After graduation

The Marketing emphasis will allow you to pursue a range of professional certifications and give you the opportunity to continue your studies in a range of graduate programs including:

Enter the workforce with confidence 

NAIT prepares you to succeed in the dynamic field of marketing by providing class work on real industry cases and partnerships with industry.

Possible career outcomes include: 

  • product manager
  • marketing researcher
  • special event planner
  • social media specialist
  • content marketing/digital marketing specialist
  • sales representative/sales manager
  • supply chain manager/inventory control manager/retail buyer
  • copywriter/ad writer/copy editor
  • store manager/merchandiser

Potential employers include:

  • large and small business and industries
  • advertising agencies
  • market research firms
  • consulting companies
  • retail organizations
  • public sector offices

Common first year

In the first year of the program, all business students take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields in order to decide which is the best fit. In the second, third and fourth years of studies, you will take the required courses to pursue an emphasis in Finance. 

BBA degree with emphasis

In the BBA career path with Marketing emphasis, you will earn an emphasis on your transcript showing that you graduated in a specialized field of studies. This emphasis does not appear on your graduation parchment, but will be noted on your official student transcripts.

Apply in APAS

Students applying to any business administration diploma program will choose Bachelor of Business Administration when selecting the program on the  Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply below.

Have questions? We've got answers 

General Program Information / Advanced Credit

Business Information Centre – JR Shaw School of Business
Email: businfo@nait.ca 
Phone: 780.471.8998

For General NAIT Information

Phone: 780.471.6248
Toll-free: 1.877.333.6248

Student Service Centre

Business Information Centre

The Business Information Centre, on the third floor of CAT, provides generalized advising for students and prospective students for the JR Shaw School of Business.   Find out more



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Courses

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Business Level 1

ACCT1115Introductory Financial Accounting
  • Open Studies: Available

Students will acquire a basic knowledge of how to use financial data, prepare financial reports, and communicate financial information to various stakeholders. This course introduces students to foundational accounting principles, preparation of financial transactions and their implications on financial information.

ACCT1116Introductory Managerial Accounting
  • Requisites: Prerequisite: ACCT1115. (Enroll in ACCT1117 if ACCT1115 was completed prior to September 2019. Enroll in ACCT1116 if ACCT1115 was completed after September 2019.) This course is available to Open Studies students.
  • Open Studies: Available

This course is an introduction to managerial accounting that balances the preparation of accounting information with its use for decision making. Accounting information will be used for decision making, planning and control, as well as performance evaluation.

ACCT1117Introductory Accounting II
  • Requisites: Prerequisite: ACCT1115. (Enroll in ACCT1117 if ACCT1115 was completed prior to September 2019. Enroll in ACCT1116 if ACCT1115 was completed after September 2019.) This course is available to Open Studies students.
  • Course Equivalencies: ACCT120, ACCT121, ACCT220, JRSB117
  • Open Studies: Not Available

This course introduces the student to the financial accounting concepts for current and non-current liabilities and shareholders’ equity (corporations). Analysis of financial statements provides a bridge to managerial accounting as one of the methods of performance measurement and evaluation. Students will be introduced to the budgeting process and explain the role budgeting plays in planning and control. Cost behavior, cost-volume-profit analysis, and segmented income statements will also be explored.

CMIS1150Business Productivity Software
  • Course Equivalencies: AAC120, CMIS241, JRSB150
  • Open Studies: Available

This course introduces productivity applications in business. Emphasis will be placed on applied computing to develop skills in office applications such as spreadsheet, documentation, presentation, and collaboration tools for problem-solving and decision-making.

COMM1101Communications I
  • Course Equivalencies: AAC160, BUSF850, COMM121, COMM122, JRSB101
  • Open Studies: Available

This course introduces the student to the complexities of written and oral communication. The students learn business writing strategies and techniques to communicate ideas effectively through written communication in an academic setting. Students will use software to compose, edit, and revise assignments with a focus on writing, critiquing, and editing text. Students are required to apply effective online and database research techniques and APA documentation to compile and write a formal information report. In addition to students gaining skills for effective writing, they will also learn effective oral presentation skills.

ECON1110Microeconomics
  • Course Equivalencies: AAC141, ECON186, ECON188, JRSB110
  • Open Studies: Available

Microeconomics examines the question of how individuals and firms use their scarce resources to attain economic goals, and how different economic systems try to solve this central problem of scarcity. Other key topics include the market system, elasticity of demand, and how firms make decisions and conduct themselves in the marketplace. Price and output determination for firms operating in each of pure competition, monopoly, monopolistic competition, and oligopoly market structures is studied. The economic functions of government and basic environmental economics are examined.

ECON1112Macroeconomics
  • Course Equivalencies: AAC142, ECON187, ECON289, JRSB112
  • Open Studies: Available

The primary focus of this course is to explain the performance of the overall macro economy, as measured by gross domestic product, and other key economic indicators. Keynesian and Monetarist theories are examined and used as a framework to analyze and evaluate the effects of government fiscal and monetary policies on income, employment and inflation. The role of chartered banks is described when examining how the Bank of Canada implements monetary policy affecting Canada's interest rate. International economic issues of free trade, balance of payments and exchange rates are also examined and discussed.

FNCE1125Introduction to Finance
  • Course Equivalencies: BUSF855, FNCE282, JRSB125
  • Open Studies: Available

Introduction to Finance introduces the tools, calculations, and components needed to complete a financial plan; time value of money, financial goal setting, and tax planning concepts; and concepts and calculations relating to money, credit, and risk management. You will learn how to calculate the cost of revolving and installment type credit facilities and apply the tools and techniques required to purchase and finance a home. The course also introduces fundamental concepts in investing, including a discussion of mutual funds, stocks, and bonds. Retirement and estate planning concepts, including annuity and retirement income calculations, will be discussed.

MARK1130Introduction to Marketing
  • Course Equivalencies: AAC250, JRSB130, MARK166, MARK167
  • Open Studies: Available

This course introduces you to the principles of marketing. The key concepts, methods of analysis, strategies, and tactics critical to managing profitable customer relationships in today's dynamic and connected environment are presented. Major emphasis is placed on the marketing mix and its strategic application to an increasingly complex business environment. In particular, the detailed areas of product, promotion, price, and distribution are examined in reference to achieving company objectives.

MGMT1120Principles of Management
  • Course Equivalencies: JRSB120
  • Open Studies: Available

MGMT1120 introduces the student to the key principles of management in contemporary business environments: planning, organizing, leading, and controlling. These principles are examined from the perspective of the manager, and are elaborated upon using case studies, small group and class discussions, as well as course projects and assignments. Moreover, the student will learn how these four principles work in an integrated fashion to create a solid foundation for best management practices in the business firm or not-for-profit organization.

ORGB1135Organizational Behaviour
  • Requisites: Co-requisite: COMM1101. This course is available to Open Studies students.
  • Course Equivalencies: AAC230, JRSB135, ORGB191, ORGB192
  • Open Studies: Available

This course provides an introduction to the influence of the manager and the employee on the organization and work. The point of view is managing individual differences for increased productivity and satisfaction. As well, a framework for understanding behaviour in a variety of settings is studied. Case problems are solved by groups using the rational decision-making process.

Level 2 - Core courses

BLAW2205Business Law
  • Course Equivalencies: AAC220, BLAW161, BLAW162, JRSB205
  • Open Studies: Available

The objective of the course is to develop sophisticated clients. Students learn how to engage an appropriate lawyer and how to conduct basic legal research online. After examining Canada's legal systems, the course addresses how laws are made and enforced by various branches of government. Constitutional law, including an analysis of the Charter of Rights and Freedoms, follows. Human rights legislation is similarly evaluated from a business perspective. The Canadian court system is contrasted with various forms of alternative dispute resolution. Students learn how civil actions in Provincial Court, Civil, are conducted. Tort law is examined to identify the potential liabilities businesses may face. Insurance law, contract law and forms of business organizations are likewise studied from a risk management perspective. The course concludes with employment law, including the common law and the relevant legislation.

COMM2215Communications II
  • Requisites: Prerequisite: COMM1101. This course is available to Open Studies students.
  • Course Equivalencies: COMM221, JRSB215
  • Open Studies: Available

This course places a heavy weight on in-class performances: writing, speaking, questioning and answering questions. Assignments will include in-class business correspondence writing. Students will have multiple speaking opportunities in front of the class to introduce other students, present prepared speeches and to give constructive critiques. Students will also take their turns as members of a hiring panel and as candidates in mock job interviews. Outside of class, students will complete reading assignments in the text, rehearse speeches and interview responses, and write personal profile documents for specific job applications and for building an on-line presence.

CMIS2250Management Information Systems and Analytics
  • Requisites: Prerequisite: CMIS1150. This course is available to Open Studies students.
  • Course Equivalencies: JRSB250
  • Open Studies: Available

This course offers theory and application of management information-processing systems that support the activities of an organization. The course emphasizes application of tools used in data analytics, process models, and business systems. Management Information Systems concepts and foundational theories are examined to provide context to the practical exercises.

MARK2267Marketing Research
  • Requisites: Prerequisites: COMM1101, MARK1130 or an emphasis in Marketing Year 3. This course is available to Open Studies students.
  • Course Equivalencies: JRSB360
  • Open Studies: Available

Although managers are frequent users of research, very few ever become involved in the actual collection of data. However, if a manager is to effectively evaluate a research submission, s/he must first understand the basic components and problems associated with understanding marketing research and then give them the opportunity to apply the theory by conducting an actual marketing research study as a major project.

MARK2268Business to Business Marketing
  • Requisites: Prerequisites: COMM1101, MARK1130 or an emphasis in Marketing Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MARK268
  • Open Studies: Available

This course introduces students to business to business marketing. Students will analyze the role that businesses take to create a value proposition with the goal of achieving long-term sustainable relationships with customers. Students will be exposed to the B2B application of the marketing mix, creating customer value, and measuring customer satisfaction. Trade show analysis forms a part of the course to ensure students apply an important aspect of B2B marketing in a real world setting. Students will also use value chain analysis to understand B2B interactions. Through the use of lectures, videos, virtual trade show tours and case analysis, students will engage in these activities to support the learning objectives.

MARK2271Professional Selling Principles
  • Requisites: Prerequisites: COMM1101, MARK1130 or an emphasis in Marketing Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MARK271
  • Open Studies: Available

This course examines the role of personal selling in the company's strategy, including models of communication and methods of selling. A primary focus is the development of applied selling skills that focuses on the attitudes and behaviours of successful sales people. Students will practice selling through role plays and will also be given the opportunity to expand their network through interviews with marketing professionals.

MARK2276Promotional Management
  • Requisites: Prerequisites: COMM1101, MARK1130 or an emphasis in Marketing Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MARK276
  • Open Studies: Available

This course introduces students to modern promotional management. It focuses on the practice and principles of Advertising, Public Relations, and Sales Promotion in the context of integrated marketing communications. Students will learn the fundamentals of mass communications and its uses, as well as psychological and social implications of communications in marketing. Emphasis will be placed on the use of the promotional mix to promote, enhance and create an awareness of products, services and ideas. Through the use of cases, in-class assignments, videos and lectures, students learn promotional management concepts.

STAT2201Business Statistics
  • Requisites: This course is available to Open Studies students.
  • Course Equivalencies: AAC245, JRSB201, STAT218, STAT219
  • Open Studies: Available

This is an introductory statistics course designed to give students the ability to evaluate business problems using descriptive and inferential statistics. Topics will encompass descriptive statistics and data analysis, probability theory, hypothesis testing and regression analysis. Learning objectives for each topic are reinforced with business problems and/or small case studies.

Level 2 - Electives

MARK2279E-Communications
  • Requisites: Prerequisite: MARK1130. This course is available to Open Studies students.
  • Course Equivalencies: MARK279
  • Open Studies: Available

The primary focus of the course is the steps to the execution of a web-communication strategy. Though this is a Marketing course and not an Information Technology course, the assignments will use some of the tools of the Adobe Creative Cloud, but the emphasis is on content strategy: audience identification, the elements and principles of design, copyright limitations, site navigation, building credibility, basic colour theory, introductory typography, and clear communication.

MARK3372Sales Management
  • Requisites: Prerequisites: COMM1101 and MARK1130, or an emphasis of Marketing Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MARK372
  • Open Studies: Available

Professional sales people and sales managers enjoy some of the most highly paid and flexible career choices of all business people. This course will enhance your skills and confidence, enabling you to excel in the fast paced competitive world of professional relationship management. You will be coached in practical strategies, skills,and tactics making you a stronger salesperson and more capable sales manager. Upon completion of the course, you will be equipped with the knowledge to develop, implement, and evaluate a strategic sales program. You will also refine your interview skills, bolster your self confidence, and expand your personal network leading to better employment opportunities.

MARK3374Social Media Marketing
  • Requisites: Prerequisite: MARK1130. This course is available to Open Studies students.
  • Course Equivalencies: MARK4474, MARK474
  • Open Studies: Available

Social Media refers to the sharing of messages through social interaction or congregation. Traditional marketing communications are managed as sender-to-receiver (one-way) interactions moving from the creator to the customer, using such media as television and radio. The evolution of Social Media Marketing refers to the dynamic growth and expansion of electronic platforms to share thoughts, opinions, and messages. In these electronic environments, multiple participants can converse, debate, observe, and/or exchange ideas with friends, organizations, businesses, and customers. This course will explore this communications phenomenon and consider how marketers can effectively and efficiently incorporate social media interactions into their business plans. Consideration of various electronic platforms will be done by using and evaluating current social media tools such as blogs, wikis, social networks, Twitter, and YouTube.

MARK3377Promotional Campaign Planning
  • Requisites: Prerequisite: MARK2276. This course is available to Open Studies students.
  • Course Equivalencies: MARK377
  • Open Studies: Available

Students are provided with the skills needed to apply the theoretical knowledge gained in MARK2276 to actual situations. Students will participate, as part of an account team, in the planning, preparation and presentation of a comprehensive promotional plan, including all strategic decisions and creative solutions, for an existing business or organization. Lectures, videos and guest speakers will be used to develop the practical skills involved in the identification of promotional objectives and target audiences; the selection of and budgeting for chosen media; the selection, co-ordination and design of appropriate advertising, sales promotion, and public relation tools; the design and production of creative concepts; as well as the presentation of a promotional plan to a client.

PREL3378Public Relations
  • Requisites: Prerequisite: MARK2276. This course is available to Open Studies students.
  • Course Equivalencies: MARK278, MARK378
  • Open Studies: Available

The Public Relations industry continues to grow as organizations deal with increasingly complex stakeholders in the 24-7 digital communications age. Building, selling and protecting brands by managing key stakeholder relationships is at the core of public relations practice. Cutting through the clutter to gain the attention of stakeholders and leave them with the right messages increasingly relies on public relations efforts. This course provides an overview of the many facets of Public Relations work. It is an overview of the functions, practices, and growing application of public relations in private industry and the public sector. Using a combination of theory and practical application, students will learn what this profession is, how it is practiced, and what the role of the practitioner involves. In addition to core communications theory, students will learn how to develop and use the basic publicity generating tools of the public relations practitioner.

Level 3 - Core courses

CMIS3350Business Analytics and Data Visualization
  • Requisites: Prerequisite: CMIS2250 or Level 3 or Level 4. This course is available to Open Studies students.
  • Open Studies: Available

This course provides a comprehensive introduction to Business Analytics and Data Visualization. It applies the processes, methodologies, and practices used to transform data into useful information to support business decision-making. Students gain skills by completing analytics projects introducing design principles for creating meaningful displays of quantitative and qualitative data. A major focus is on descriptive analytics, including data analysis and data visualization, which is understanding, manipulating, evaluating, and presenting the many complex data and information streams that drive today’s businesses and organizations.

ECON3340Business and Its Environment
  • Requisites: Prerequisites: ECON1110, ECON1112, BLAW2205 or Level 3.
  • Course Equivalencies: JRSB340
  • Open Studies: Not Available

Business and its Environment examines the political, regulatory, social and special interest elements within which businesses operate. Business firms just do not compete against each other in their market environments, they also compete for success outside - to shape and to accommodate public policy, public regulation, and public expectations. The vantage point of the course is the business firm and its leadership, rather than the public service and public administration. Developing the abilities to create effective strategies for interacting with the environment in which business firms operate, will enable the students to make better business decisions.

ETHC3311Ethics Fundamentals
  • Requisites: Co-requisite: COMM3321. Students enrolled in ETHC3311 may not enroll in ETHC3200.
  • Course Equivalencies: JRSB311
  • Open Studies: Not Available

Ethics Fundamentals examines moral philosophy and ethical behaviour from individual, organizational, and societal perspectives. Students will be prepared to engage in ethical decision making by developing a personal moral compass that can guide their current and future behaviour. They will explore moral philosophical development through exposure to the works of moral philosophers and current practical ethics scholars. Students will apply these theories, analytical methods, and their research to current practices and events that exemplify situations they may encounter in future courses, employment, and societal situations.

Level 3 - Required courses

MARK3372Sales Management
  • Requisites: Prerequisites: COMM1101 and MARK1130, or an emphasis of Marketing Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MARK372
  • Open Studies: Available

Professional sales people and sales managers enjoy some of the most highly paid and flexible career choices of all business people. This course will enhance your skills and confidence, enabling you to excel in the fast paced competitive world of professional relationship management. You will be coached in practical strategies, skills,and tactics making you a stronger salesperson and more capable sales manager. Upon completion of the course, you will be equipped with the knowledge to develop, implement, and evaluate a strategic sales program. You will also refine your interview skills, bolster your self confidence, and expand your personal network leading to better employment opportunities.

PREL3378Public Relations
  • Requisites: Prerequisite: MARK2276. This course is available to Open Studies students.
  • Course Equivalencies: MARK278, MARK378
  • Open Studies: Available

The Public Relations industry continues to grow as organizations deal with increasingly complex stakeholders in the 24-7 digital communications age. Building, selling and protecting brands by managing key stakeholder relationships is at the core of public relations practice. Cutting through the clutter to gain the attention of stakeholders and leave them with the right messages increasingly relies on public relations efforts. This course provides an overview of the many facets of Public Relations work. It is an overview of the functions, practices, and growing application of public relations in private industry and the public sector. Using a combination of theory and practical application, students will learn what this profession is, how it is practiced, and what the role of the practitioner involves. In addition to core communications theory, students will learn how to develop and use the basic publicity generating tools of the public relations practitioner.

COMM3321Critical Reading and Writing
  • Requisites: Prerequisite: COMM1101 or active in the Bachelor of Applied Business Administration - Finance program. This course is available to Open Studies students.
  • Course Equivalencies: FNCE321, JRSB321
  • Open Studies: Available

Students will examine works in written and other media in order to develop critical thinking and critical analysis skills required to evaluate business, social, political, and environmental issues and concepts. Students will scrutinize how rhetorical strategies and persuasive tactics are used to motivate and manipulate the audience of a work. Non-fiction, fiction, visual communication, and film/video communication may be discussed in the course. The writing component of the course focuses on advanced writing, documentation, persuasion, and research skills.

FNCE3323Corporate Finance
  • Requisites: Prerequisites: ECON1110, ECON1112, ACCT1115, (ACCT 1116 or ACCT1117) and FNCE1125, or Level 3. This course is available to Open Studies students.
  • Course Equivalencies: AAC341, FNCE223, FNCE323
  • Open Studies: Available

Corporate Finance examines financial and investment decisions from the corporation's perspective. The financial markets, the tradeoff between risk and return, the firm’s cost of capital, capital budgeting decisions, the firm’s working capital management decisions and the derivatives markets are integral to the valuation of financial assets. This is the scope of corporate finance.

LEAD3300Leadership
  • Requisites: Prerequisite: COMM1101 or Level 3.
  • Course Equivalencies: AAC380, ACCT500, MGMT300
  • Open Studies: Not Available

This course explores concepts and models often associated with effective leadership to give ideas and structure to the students’ personal exploration of the meaning of effective leadership. In the process of examining these concepts and models, students will assess their own personal leadership styles and learn how they can develop leadership skills to enhance their own potential. Encouraging congruency between the students’ definition of effective leadership and their own behaviours allows the students to present themselves in their leadership roles as genuine and authentic. Because of the nature of this skills development course, students must be prepared to go beyond the academic/intellectual in order to internalize their learning (learning in the “affective domain”), identify any need for behavioural changes, and actually demonstrate their movement toward skill development.

MARK3315Consumer Behaviour
  • Requisites: Prerequisite: MARK1130 or an emphasis of Marketing Year 3. Co-requisite: COMM3321. This course is available to Open Studies students.
  • Course Equivalencies: MARK315
  • Open Studies: Available

Great marketing begins and ends with a solid understanding of consumer behaviour. This course focuses on how the consumer interacts with their environment, and how the purchase and usage of products is an outcome of this environment. Real-life case analysis at both the strategic and tactical level will be used to demonstrate how appreciation of consumer behaviour can lead to a long-term competitive advantage. This topic also combines ideas from various social sciences to help students understand what leads customers to buy or to reject various product offerings.

Level 3 - Electives (choose 2)

ENTR3357Ideation and Innovation
  • Requisites: Prerequisites: COMM1101. This course is available to OPEN studies students.
  • Open Studies: Available

To succeed in the competitive environment, startup companies must identify novel ways to meet target customers’ needs. Similarly, existing organizations must proactively search out and seize opportunities to create and sustain competitive advantage. To equip them to become innovation practitioners, course participants will generate and evaluate ideas, identify opportunities and innovation targets, apply creative problem solving techniques, and develop innovation strategies at the individual, team, and organizational level. Evidence-based ideation and innovation methods will be reinforced through hands-on, experiential learning activities.

ENTR3362Business Modeling
  • Requisites: This course is available to Open Studies Students. This is an advanced course best suited to students that have substantially completed the 1000 and 2000 level courses in their course map or open studies students with considerable industry experience
  • Open Studies: Available

This course focuses on the iterative process of developing an effective business model. Startup entrepreneurs are seeking a repeatable and scalable business model. Distinct from creating a business plan, business modeling is an iterative process that 1) tests early hypotheses about what potential customers value, 2) derives feedback on early prototypes, and 3) experiments with the means by which to create value in a sustainable, profitable way. Components of the business model – the customer value proposition, the logistical model, and the profit model – are repeatedly modified to derive a more commercially viable result. In the course, students will immerse themselves in this process. As a result, they will learn how to test business model hypotheses, revise and validate a business model, or pivot to create one that differs significantly from their original concept. The resulting skills can also be applied at later stages of their business when further business model innovation may be required.

ENTR4463Creating a Business Plan
  • Requisites: Prerequisites: COMM1101, MARK1130. This course is available to OPEN studies students.
  • Open Studies: Available

This course focuses on creating a professional business plan. The preparation of the business plan will require the synthesis of previous learning in areas of ideation, feasibility tool use, research methods, business concepts, and the business plan process. Course activities include: discovering a business opportunity; setting up personal and business goals; analyzing the industry environment, potential target markets, and competitors; devising a value proposition and positioning of a business in relation to its competitors; specifying the product, price, place, and promotional strategies of a new business; determining implementation components; and formulating all financial strategies. The outcome of these activities will be to create a full business plan and to present it to professional judges.

BLAW3305Employment Law
  • Requisites: Prerequisite: BLAW2205 or an emphasis of Human Resource Management Year 3.
  • Course Equivalencies: HRMT305
  • Open Studies: Not Available

The course follows the progression of the employment relationship from hiring through to termination. Case law and legislation impacting the employment relationship is examined including human rights, employment standards, workers' compensation, occupational health and safety, and privacy laws. The forms of employment contracts are analyzed, together with management of employee performance. Finally, post-employment obligations are canvassed.

ECON3380Economic History
  • Requisites: This course is availabe to students that have completed Level 2. Prerequisites: ECON1110, ECON1112, STAT2201.
  • Course Equivalencies: JRSB380
  • Open Studies: Not Available

Economic History deals with comprehensive issues related to the premarket economy, the Industrial Revolution, the emergence of Capitalism and its penchant for innovative production processes, and the contemporary challenges of globalization and the information-based economy. Moreover, the course will assess how economic events from the past have shaped the financial world of today. A combination of statistical and financial principles coupled with the application of relevant economic theory will be utilized to evaluate important economic events and their relevance to current situations and challenges.

HRMT3328Compensation Management
  • Requisites: Prerequisite: HRMT2226. This course is available to Open Studies students.
  • Course Equivalencies: HRMT328
  • Open Studies: Available

This course provides a basic understanding of the conceptual and practical aspects of allocating financial rewards to employees by examining current principles, procedures, issues and problems in the area of managing pay. Specifically, the subjects of job analysis, job evaluation, wage and salary structures, and types of compensation plans will be covered. Class exercises will provide practical experience in job analysis interviewing, job description writing, and the conduct of job evaluation.

HRMT3430Performance Management
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: HRMT2226.
  • Course Equivalencies: HRMT430
  • Open Studies: Not Available

Performance Management is an on-going process that involves a continuous cycle of setting goals and objectives, observing performance, and exchanging feedback. Performance Management ensures that employees? activities and outputs are consistent with the organization?s goals and, consequently, help the organization to optimize performance.

HRMT4429Training and Development
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: HRMT2226.
  • Course Equivalencies: HRMT429
  • Open Studies: Not Available

This course provides students with the skills and abilities to analyze learning needs and create effective training solutions to address organizational learning and development gaps. Students will use the ADDIE (Analyze, Design, Develop, Implement and Evaluate) model to make decisions about learning needs and to create comprehensive training and development plans for a corporate environment. Students will use cases and scenarios to evaluate and identify employee learning needs and create learning solutions that take into consideration adult learning needs and learning styles.

HRMT4441Arbitration and Mediation
  • Requisites: This course is available to students that have completed Level 2.
  • Course Equivalencies: HRMT441
  • Open Studies: Not Available

This course provides students with an understanding of two types of third party intervention; arbitration and mediation. Arbitration and mediation can be used to resolve a variety of disputes, for example construction, labour, business, consumer or other contract disputes. Relationship conflicts that affect other aspects of life will also be addressed. Types of arbitration and mediation will be examined including the process and skills used in each type of intervention. Students will use role plays, simulations and exercises to experience being in the role of a mediator and arbitrator, and will also experience being a party in a dispute. Writing an arbitration decision and facilitating a resolution in mediation will also be included in this course.

MARK3377Promotional Campaign Planning
  • Requisites: Prerequisite: MARK2276. This course is available to Open Studies students.
  • Course Equivalencies: MARK377
  • Open Studies: Available

Students are provided with the skills needed to apply the theoretical knowledge gained in MARK2276 to actual situations. Students will participate, as part of an account team, in the planning, preparation and presentation of a comprehensive promotional plan, including all strategic decisions and creative solutions, for an existing business or organization. Lectures, videos and guest speakers will be used to develop the practical skills involved in the identification of promotional objectives and target audiences; the selection of and budgeting for chosen media; the selection, co-ordination and design of appropriate advertising, sales promotion, and public relation tools; the design and production of creative concepts; as well as the presentation of a promotional plan to a client.

MGMT4425Organizational Theory and Design
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: COMM3321.
  • Course Equivalencies: MGMT425
  • Open Studies: Not Available

Organizational Theory and Design focuses on the perspectives and dimensions of organizational design. Students will create structural designs required to support successful strategy execution. MGMT4425 will assess building blocks in the development of organizational structures. This course will analyze and apply a variety of internal links to coordinate and integrate the organization’s activities. It will help managers create structures ideal for achieving organizational effectiveness.

OHSC3370Occupational Health and Safety
  • Requisites: Prerequisite: HRMT2226. This course is available to Open Studies students.
  • Course Equivalencies: HRMT370
  • Open Studies: Available

This course introduces the management of Occupational Health and Safety. Students will be provided with a basic overview of applicable legislation, hazard and risk evaluation and control techniques, workplace inspections and investigations, occupational health and wellness, emergency preparedness, and business continuity. Students will be able to recognize the importance of an integrated approach to occupational health and safety in today's workplaces.

ORGB3310Organizational Psychology
  • Requisites: This course is available to students that have completed Level 2. Prerequisites: COMM1101, MGMT1120, ORGB1135, STAT2201.
  • Course Equivalencies: MGMT310
  • Open Studies: Not Available

Organizational Psychology examines relevant research from psychology, anthropology, sociology, and other behavioural sciences to better understand employee behaviours, cognitions, and interactions within today’s workplace setting. Assessment skills and problem diagnosis are then used to undertake a thorough assessment of jobs, employees, and the workplace that together will influence workplace behaviours and the performance of the organization.

PMGT2220Project Management
  • Requisites: Prerequisites: COMM1101, MGMT1120, ORGB1135 or an emphasis of Management Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MGMT219, MGMT220
  • Open Studies: Available

Businesses today rely on project management skills to keep up with the ever-changing landscape of the global economy. This course will cover the entire project lifecycle from conceptualization to termination, with emphasis on the people and technical skills needed to deliver projects on time, on budget, and to the organization’s satisfaction. Students will work on a full semester project that will require project scope management, project time management, and project management planning and control. The course will provide the tools for successfully managing any type of project regardless of the industry, scope, environment, complexity, culture, or whether it is a public or private project.

SMGT3309Corporate Governance
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: FNCE1125. Co-requisite: FNCE3323.
  • Course Equivalencies: JRSB309, MGMT309
  • Open Studies: Not Available

Corporate Governance describes how private sector organizations are governed to create shareholder value. The course covers roles and responsibilities of Directors and Board committees, as well as Board evaluation, and best practices of Board governance. The course also covers the normal oversight, monitoring and reporting that is required to execute the duties of a Corporate Director in Canada.

SMGT3333Critical Thinking and Analysis
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: COMM1101.
  • Course Equivalencies: JRSB333
  • Open Studies: Not Available

The aim of this course is to develop critical thinking skills that will enhance the students' decision making abilities in any arena, resulting in more positive outcomes than negative. Participants will assess where their current skill levels lie, with acceptance and understanding of results. Following this acceptance and understanding comes the opportunity for growth and development of these critical thinking/decision making abilities.

SMGT3356Advanced Strategic Management
  • Requisites: Prerequisite: SMGT2256 or an emphasis of Management Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MGMT356
  • Open Studies: Available

Advanced Strategic Management expands the theoretical base, established in the Introduction to Strategic Management course, to examine phases two and three of the strategic management process –Strategy Formulation and Strategy Implementation. The Strategy Formulation segment examines the distinction between Business and Corporate level strategy requirements as well as the need to ensure the chosen strategy meets society’s ethical, social responsibility, and environmental sustainability expectations. As part of the Implementation phase, the course stresses that superior strategy execution is another path to gaining competitive advantage. Coupled with this is the need to ensure the strategist develops the confidence to make decisions and develop sound justifications to support one's thinking. To this end the course utilizes a number of case studies and an expanded business simulation that incorporates the development of strategic plans.

SMGT4410Business Competitive Analysis
  • Requisites: Prerequisite: COMM1101 or Level 4. Corequisite: COMM3321.
  • Course Equivalencies: JRSB410
  • Open Studies: Not Available

This course will focus on using a variety of business analysis methods, tools and techniques to answer important questions regarding the enterprise's ability to compete. The use of competitive analysis assists the decision-makers in understanding and predicting critical market-changing actions that may be taken by competitors. Students will apply scientific and non-scientific methods to interpret information, produce insightful competitive intelligence analysis and create action recommendations for decision-makers.

SMGT4481Social Responsibility and Sustainability
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: COMM3321.
  • Course Equivalencies: JRSB481
  • Open Studies: Not Available

Social responsibility and sustainability initiatives have become a major differentiating factor for businesses and impact the way social and environmental issues are being addressed. Consumers are increasingly demanding companies to practice and communicate their Corporate Social Responsibility (CSR) and Sustainability activities as a key responsibility to stakeholders. This course will examine best practices in CSR and sustainability, particularly related to workplace practices, environmental stewardship, community involvement, and the marketing of these initiatives. It will also explore business models for supporting social and environmental outcomes. Students will acquire skills through analyzing ethical dilemmas in business and non-profit situations to improve outcomes.

Level 4 - Core courses

CMIS4450Strategic Approaches to Information Systems
  • Requisites: Prerequisite: CMIS3350. This course is available to Open Studies students. Students enrolled in CMIS4450 may not enroll in CMIS4409.
  • Course Equivalencies: JRSB450
  • Open Studies: Available

This course examines strategic-level information technology resources and organizational issues. The role of information systems in helping organizations conduct business in radically different and more effective ways is examined. Strategic planning, analysis, design, implementation, and governance of information technology in order to ensure alignment with business and organizational goals are investigated. The strategic impact of emerging technologies is considered.

SMGT4460International Business
  • Requisites: Prerequisites: COMM3321. Students enrolled in SMGT4460 may not enroll in FNCE4467.
  • Course Equivalencies: FNCE4467, FNCE467
  • Open Studies: Not Available

Many corporate decisions are affected by issues of international business. These issues can be categorized under the following areas: the global monetary system, the global trade and investment, country and social factors, operation-specific issues and the structure of international operations. This course focuses on the analysis of the above issues as well on managerial application of analytical concepts and methods to overcome barriers to the implementation and success of an international business venture. Students enrolled in SMGT4460 (International Business) many not enroll in FNCE4467 (International Finance).

SMGT4470Selected Topics in Business
  • Requisites: This course is available to students that have completed Level 2. Prerequisites: COMM3321.
  • Course Equivalencies: JRSB470
  • Open Studies: Not Available

This course addresses different topics of interest in business and may include topics from an array of business related issues or from the more traditional management, accounting, finance, marketing and/or human resource functional areas. It will be delivered in a seminar format where each student is integrally involved in the discussion, analysis and assessment of issues through readings, cases or other modes of examination. The course is designed to be participatory and to stimulate research and out-of-the-box thinking about current issues.

Level 4 - Required courses

MARK4465Marketing Management
  • Requisites: Prerequisites: MARK1130, ACCT1115, (ACCT1116 or ACCT1117) or Level 4 and COMM3321. This course is available to Open Studies students.
  • Course Equivalencies: MARK265, MARK465
  • Open Studies: Available

This capstone course focuses on marketing decision making. Marketing managers seek to harmonize the mission, objectives and resources of the firm with the needs and opportunities of the marketplace. This course provides a systematic framework for understanding marketing strategy and tactics. Students will apply marketing planning and decision-making skills using readings, discussions, and case studies.

MARK4474Social Media Marketing
  • Requisites: Prerequisites: MARK1130. This course is available to Open Studies students.
  • Course Equivalencies: MARK3374, MARK474
  • Open Studies: Available

Social Media refers to the sharing of messages through social interaction or congregation. Traditional marketing communications are managed as ?sender-to-receiver? (one-way) interactions moving from the creator to the customer, using such media as television and radio. The evolution of Social Media Marketing refers to the dynamic growth and expansion of electronic platforms to share thoughts, opinions, and messages. In these electronic environments, multiple participants can converse, debate, observe, and/or exchange ideas with friends, organizations, businesses, and customers. This course will explore this communications phenomenon and consider how marketers can effectively and efficiently incorporate social media interactions into their business plans. Consideration of various electronic platforms will be done by using and evaluating current social media tools such as blogs, wikis, social networks, Twitter, and YouTube.

MARK4475Marketing Management Simulation
  • Requisites: Prerequisite: COMM3321. This course is available to Open Studies students.
  • Course Equivalencies: MARK475
  • Open Studies: Available

This course will integrate business principles from marketing and other business courses in a simulated marketing management setting. Participants will acquire skills to manage products and brands to achieve a sustainable competitive advantage, command greater price premiums, and efficiently allocate marketing resources. A participant based computer simulation, readings and cases are used to provide a real world connection to marketing in action.

MGMT4419Change Management
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: COMM3321.
  • Course Equivalencies: MGMT419
  • Open Studies: Not Available

Change has become a constant in today's working world. Business and industry leaders must be able to manage a wide range of challenges while they prepare for and go through organizational change processes, as these processes can be both constructive and destructive. Based on existing theoretical concepts and practical applications of change processes, this course will focus on analyzing various issues before, during and after the change process, particularly the implementation of changes. Learners will relate theories, course materials, and human reactions to change, with the ultimate goal of creating strategies to resolve change management issues in an organization.

SMGT4451Supply Chain Management
  • Requisites: Prerequisites: COMM1101, FNCE1125, MARK1130 or Level 4.
  • Course Equivalencies: MARK451
  • Open Studies: Not Available

This course provides a framework for assessing the relationships of the firm with upstream suppliers and downstream customers. The objective of the course is to gain a pragmatic understanding of how logistical decisions impact the performance of the firm by minimizing costs and increasing value to all participants in the supply chain.

Level 4 - Electives (choose 2) - If you select CAPS4485, you must also select CAPS4486

ENTR3362Business Modeling
  • Requisites: This course is available to Open Studies Students. This is an advanced course best suited to students that have substantially completed the 1000 and 2000 level courses in their course map or open studies students with considerable industry experience
  • Open Studies: Available

This course focuses on the iterative process of developing an effective business model. Startup entrepreneurs are seeking a repeatable and scalable business model. Distinct from creating a business plan, business modeling is an iterative process that 1) tests early hypotheses about what potential customers value, 2) derives feedback on early prototypes, and 3) experiments with the means by which to create value in a sustainable, profitable way. Components of the business model – the customer value proposition, the logistical model, and the profit model – are repeatedly modified to derive a more commercially viable result. In the course, students will immerse themselves in this process. As a result, they will learn how to test business model hypotheses, revise and validate a business model, or pivot to create one that differs significantly from their original concept. The resulting skills can also be applied at later stages of their business when further business model innovation may be required.

ENTR3357Ideation and Innovation
  • Requisites: Prerequisites: COMM1101. This course is available to OPEN studies students.
  • Open Studies: Available

To succeed in the competitive environment, startup companies must identify novel ways to meet target customers’ needs. Similarly, existing organizations must proactively search out and seize opportunities to create and sustain competitive advantage. To equip them to become innovation practitioners, course participants will generate and evaluate ideas, identify opportunities and innovation targets, apply creative problem solving techniques, and develop innovation strategies at the individual, team, and organizational level. Evidence-based ideation and innovation methods will be reinforced through hands-on, experiential learning activities.

ENTR4463Creating a Business Plan
  • Requisites: Prerequisites: COMM1101, MARK1130. This course is available to OPEN studies students.
  • Open Studies: Available

This course focuses on creating a professional business plan. The preparation of the business plan will require the synthesis of previous learning in areas of ideation, feasibility tool use, research methods, business concepts, and the business plan process. Course activities include: discovering a business opportunity; setting up personal and business goals; analyzing the industry environment, potential target markets, and competitors; devising a value proposition and positioning of a business in relation to its competitors; specifying the product, price, place, and promotional strategies of a new business; determining implementation components; and formulating all financial strategies. The outcome of these activities will be to create a full business plan and to present it to professional judges.

FNCE4415Financing New Ventures
  • Requisites: Prerequisites: FNCE3323.
  • Open Studies: Not Available

This course examines the range of financing options available to organizations or individuals at the start-up phase of the life cycle of a new venture. Entrepreneurs need to look at all sources of capital that will allow them to create value, reduce risk and position themselves for additional investment. This course will cover a range of funding sources including angel investors, seed and venture capital, and private equity, and the latest trends in venture financing. This course will offer different perspectives, including that of the entrepreneur and that of a potential investor. Students will learn about navigating the investment world, determining appropriate capital sources for ventures, and the investment criteria employed by different types of sources. This course will also address business planning, basic finance and creating an investor presentation.

BLAW3305Employment Law
  • Requisites: Prerequisite: BLAW2205 or an emphasis of Human Resource Management Year 3.
  • Course Equivalencies: HRMT305
  • Open Studies: Not Available

The course follows the progression of the employment relationship from hiring through to termination. Case law and legislation impacting the employment relationship is examined including human rights, employment standards, workers' compensation, occupational health and safety, and privacy laws. The forms of employment contracts are analyzed, together with management of employee performance. Finally, post-employment obligations are canvassed.

CAPS4485BBA Capstone I
  • Requisites: This course is available to students that have completed Level 3 with a minimum GPA of 3.0.
  • Open Studies: Not Available

This Capstone course is the culminating event for all other courses and content a student has undertaken to achieve the BBA degree. In this course students will bring to bear knowledge from previous courses to show competence in the field of Business Administration in an "in-work" setting. This course forms the first part of a two part Capstone. Part One involves matching a team of students to an industry client with a business issue that needs solving. The overarching objective of this portion of the capstone is for the students to analyze the said business issue and to provide a detailed analysis and recommendation(s).

CAPS4486BBA Capstone II
  • Requisites: Prerequisite: CAPS4485.
  • Open Studies: Not Available

This Capstone course is the culminating event for all other courses and content a student has undertaken to achieve the BBA degree. It is the intent of this course that the student will bring to bear knowledge from previous courses to show competence in the field of Business Administration in an "in-work" setting. This course forms the second part of a two part Capstone. BBA Capstone II involves a team of students auditing and validating the recommendation(s) previously made then developing an implementation and evaluation plan for the client. Participants will demonstrate enhanced communication, creativity, innovation, critical thinking, problem solving, ethical, functional, business, information technology, leadership, teamwork, professional and self- improvement skills by completing the implementation phase of the report that was formulated in BBA Capstone I.

ECON3380Economic History
  • Requisites: This course is availabe to students that have completed Level 2. Prerequisites: ECON1110, ECON1112, STAT2201.
  • Course Equivalencies: JRSB380
  • Open Studies: Not Available

Economic History deals with comprehensive issues related to the premarket economy, the Industrial Revolution, the emergence of Capitalism and its penchant for innovative production processes, and the contemporary challenges of globalization and the information-based economy. Moreover, the course will assess how economic events from the past have shaped the financial world of today. A combination of statistical and financial principles coupled with the application of relevant economic theory will be utilized to evaluate important economic events and their relevance to current situations and challenges.

HRMT3328Compensation Management
  • Requisites: Prerequisite: HRMT2226. This course is available to Open Studies students.
  • Course Equivalencies: HRMT328
  • Open Studies: Available

This course provides a basic understanding of the conceptual and practical aspects of allocating financial rewards to employees by examining current principles, procedures, issues and problems in the area of managing pay. Specifically, the subjects of job analysis, job evaluation, wage and salary structures, and types of compensation plans will be covered. Class exercises will provide practical experience in job analysis interviewing, job description writing, and the conduct of job evaluation.

HRMT3430Performance Management
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: HRMT2226.
  • Course Equivalencies: HRMT430
  • Open Studies: Not Available

Performance Management is an on-going process that involves a continuous cycle of setting goals and objectives, observing performance, and exchanging feedback. Performance Management ensures that employees? activities and outputs are consistent with the organization?s goals and, consequently, help the organization to optimize performance.

HRMT4429Training and Development
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: HRMT2226.
  • Course Equivalencies: HRMT429
  • Open Studies: Not Available

This course provides students with the skills and abilities to analyze learning needs and create effective training solutions to address organizational learning and development gaps. Students will use the ADDIE (Analyze, Design, Develop, Implement and Evaluate) model to make decisions about learning needs and to create comprehensive training and development plans for a corporate environment. Students will use cases and scenarios to evaluate and identify employee learning needs and create learning solutions that take into consideration adult learning needs and learning styles.

HRMT4441Arbitration and Mediation
  • Requisites: This course is available to students that have completed Level 2.
  • Course Equivalencies: HRMT441
  • Open Studies: Not Available

This course provides students with an understanding of two types of third party intervention; arbitration and mediation. Arbitration and mediation can be used to resolve a variety of disputes, for example construction, labour, business, consumer or other contract disputes. Relationship conflicts that affect other aspects of life will also be addressed. Types of arbitration and mediation will be examined including the process and skills used in each type of intervention. Students will use role plays, simulations and exercises to experience being in the role of a mediator and arbitrator, and will also experience being a party in a dispute. Writing an arbitration decision and facilitating a resolution in mediation will also be included in this course.

MARK3371

This course has recently been updated and is under review. If you are a current student, please refer to the Student Portal for your program schedule.

MGMT3313Public Administration
  • Requisites: Prerequisites: COMM1101 and MGMT1120, or an emphasis of Management Year 3. This course is available to Open Studies students.
  • Course Equivalencies: JRSB313
  • Open Studies: Available

This course focuses on the practical implications of public administration and emphasizes the differences between the private sector and public sector management regimes. Public administration is examined at the federal, provincial, and local levels with particular focus on how government functions. Through historical, contextual, and theoretical perspectives an overview of public administration is given that includes policy activities and decision-making, governmental processes and structures, human relation issues, and performance measurement.

MGMT4425Organizational Theory and Design
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: COMM3321.
  • Course Equivalencies: MGMT425
  • Open Studies: Not Available

Organizational Theory and Design focuses on the perspectives and dimensions of organizational design. Students will create structural designs required to support successful strategy execution. MGMT4425 will assess building blocks in the development of organizational structures. This course will analyze and apply a variety of internal links to coordinate and integrate the organization’s activities. It will help managers create structures ideal for achieving organizational effectiveness.

OHSC3370Occupational Health and Safety
  • Requisites: Prerequisite: HRMT2226. This course is available to Open Studies students.
  • Course Equivalencies: HRMT370
  • Open Studies: Available

This course introduces the management of Occupational Health and Safety. Students will be provided with a basic overview of applicable legislation, hazard and risk evaluation and control techniques, workplace inspections and investigations, occupational health and wellness, emergency preparedness, and business continuity. Students will be able to recognize the importance of an integrated approach to occupational health and safety in today's workplaces.

ORGB3310Organizational Psychology
  • Requisites: This course is available to students that have completed Level 2. Prerequisites: COMM1101, MGMT1120, ORGB1135, STAT2201.
  • Course Equivalencies: MGMT310
  • Open Studies: Not Available

Organizational Psychology examines relevant research from psychology, anthropology, sociology, and other behavioural sciences to better understand employee behaviours, cognitions, and interactions within today’s workplace setting. Assessment skills and problem diagnosis are then used to undertake a thorough assessment of jobs, employees, and the workplace that together will influence workplace behaviours and the performance of the organization.

PMGT2220Project Management
  • Requisites: Prerequisites: COMM1101, MGMT1120, ORGB1135 or an emphasis of Management Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MGMT219, MGMT220
  • Open Studies: Available

Businesses today rely on project management skills to keep up with the ever-changing landscape of the global economy. This course will cover the entire project lifecycle from conceptualization to termination, with emphasis on the people and technical skills needed to deliver projects on time, on budget, and to the organization’s satisfaction. Students will work on a full semester project that will require project scope management, project time management, and project management planning and control. The course will provide the tools for successfully managing any type of project regardless of the industry, scope, environment, complexity, culture, or whether it is a public or private project.

PREL3378Public Relations
  • Requisites: Prerequisite: MARK2276. This course is available to Open Studies students.
  • Course Equivalencies: MARK278, MARK378
  • Open Studies: Available

The Public Relations industry continues to grow as organizations deal with increasingly complex stakeholders in the 24-7 digital communications age. Building, selling and protecting brands by managing key stakeholder relationships is at the core of public relations practice. Cutting through the clutter to gain the attention of stakeholders and leave them with the right messages increasingly relies on public relations efforts. This course provides an overview of the many facets of Public Relations work. It is an overview of the functions, practices, and growing application of public relations in private industry and the public sector. Using a combination of theory and practical application, students will learn what this profession is, how it is practiced, and what the role of the practitioner involves. In addition to core communications theory, students will learn how to develop and use the basic publicity generating tools of the public relations practitioner.

SMGT3333Critical Thinking and Analysis
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: COMM1101.
  • Course Equivalencies: JRSB333
  • Open Studies: Not Available

The aim of this course is to develop critical thinking skills that will enhance the students' decision making abilities in any arena, resulting in more positive outcomes than negative. Participants will assess where their current skill levels lie, with acceptance and understanding of results. Following this acceptance and understanding comes the opportunity for growth and development of these critical thinking/decision making abilities.

SMGT3356Advanced Strategic Management
  • Requisites: Prerequisite: SMGT2256 or an emphasis of Management Year 3. This course is available to Open Studies students.
  • Course Equivalencies: MGMT356
  • Open Studies: Available

Advanced Strategic Management expands the theoretical base, established in the Introduction to Strategic Management course, to examine phases two and three of the strategic management process –Strategy Formulation and Strategy Implementation. The Strategy Formulation segment examines the distinction between Business and Corporate level strategy requirements as well as the need to ensure the chosen strategy meets society’s ethical, social responsibility, and environmental sustainability expectations. As part of the Implementation phase, the course stresses that superior strategy execution is another path to gaining competitive advantage. Coupled with this is the need to ensure the strategist develops the confidence to make decisions and develop sound justifications to support one's thinking. To this end the course utilizes a number of case studies and an expanded business simulation that incorporates the development of strategic plans.

SMGT4410Business Competitive Analysis
  • Requisites: Prerequisite: COMM1101 or Level 4. Corequisite: COMM3321.
  • Course Equivalencies: JRSB410
  • Open Studies: Not Available

This course will focus on using a variety of business analysis methods, tools and techniques to answer important questions regarding the enterprise's ability to compete. The use of competitive analysis assists the decision-makers in understanding and predicting critical market-changing actions that may be taken by competitors. Students will apply scientific and non-scientific methods to interpret information, produce insightful competitive intelligence analysis and create action recommendations for decision-makers.

SMGT4481Social Responsibility and Sustainability
  • Requisites: This course is available to students that have completed Level 2. Prerequisite: COMM3321.
  • Course Equivalencies: JRSB481
  • Open Studies: Not Available

Social responsibility and sustainability initiatives have become a major differentiating factor for businesses and impact the way social and environmental issues are being addressed. Consumers are increasingly demanding companies to practice and communicate their Corporate Social Responsibility (CSR) and Sustainability activities as a key responsibility to stakeholders. This course will examine best practices in CSR and sustainability, particularly related to workplace practices, environmental stewardship, community involvement, and the marketing of these initiatives. It will also explore business models for supporting social and environmental outcomes. Students will acquire skills through analyzing ethical dilemmas in business and non-profit situations to improve outcomes.

Tuition

Cost Per Credit: $180
Tuition Cap: $1,940

Tuition for International Students

Cost Per Credit: $747
Tuition Cap: $8,051

Mandatory Fees

NAITSA: $129
U-Pass: $175
Health & Dental: $128
Rec. & Athletics: $70

Pay Your Tuition & Fees
How much will first year cost?

Books, Supplies & Program Fees (est.)

Level 1 Term 1: $950
Level 1 Term 2: $875
Level 2 Term 1: $875
Level 2 Term 2: $875
Level 3 Term 1: $875
Level 3 Term 2: $875
Level 4 Term 1: $875
Level 4 Term 2: $875


Dates & Deadlines

We recommend submitting your program application at least 90 days before the application deadline.

Application Deadline: Sep 03, 2019

Term Start Date: Sep 03, 2019

Program Availability Status:  

Domestic Applicants: OP
International Applicants: OP

Entrance Requirements

High School Applicant: (for applicants who have completed less than 24 post-secondary credits)

  • Minimum 55% in Grade 12 English
  • Minimum 55% in Pure math 30 or Math 30-1 or 30-2 or Applied Math 30
  • Three additional 30 level courses (30-1 or 30-2 courses are acceptable) *An overall minimum average of 65% in the five required high school courses
  • Proof of English Language Proficiency

External Post-Secondary Applicant: (for applicants who have completed a minimum of 24 post-secondary credits and their most recent minimum 24 credits were completed outside of NAIT)

  • Completion of minimum 24 post-secondary credits with an Admission GPA (based on the most recent minimum 24 credits) of 2.3*
  • Proof of English Language Proficiency

NAIT Post-Secondary Applicant: (for applicants who have completed a minimum of 24 post-secondary credits and their most recent minimum 24 credits were completed in a credit program at NAIT)

  • Completion of minimum 24 post-secondary credits with an Admission GPA (based on the most recent minimum 24 credits) of 2.0*
  • Proof of English Language Proficiency

*Applicants that do not meet the minimum AGPA requirement that have a minimum AGPA of 1.7 may enroll in any three of the following four Open Studies courses. Completion of three of these four Open Studies courses with a minimum mark of 70% (B-) in each course will satisfy the AGPA requirement for the program:

  • CMIS3350 Business Analytics and Data Visualization
  • ETHC3311 Ethics Fundamentals*
  • ECON3340 Business and Its Environment
  • COMM3321 Critical Reading and Writing*

Note: COMM3321 and ETHC3311 must be taken in the same term or COMM3321 must be taken before ETHC3311

*Please note that acceptance into the program does not guarantee transfer credits. Transfer credits evaluation will take place after the student is accepted into the program.

Business Diploma Graduates: (for applicants who want to start at Year 3)

  • Completion of a Business Administration diploma with a Graduation of 2.3 (if the diploma was obtained outside of NAIT) or 2.0 (for internal NAIT Business grads)
  • Proof of English Language Proficiency

Apply to Program

Apply to the program with step-by-step instructions on how to complete the application process. Please note, processing time may vary for applicants, so we recommend starting early.

Apply nowHow to apply checklist


Open Studies

A great option to get started or take a few courses without committing to a full program. Learn more

International Students

This program is open to international applicants. For more detailed information about applying, visit our admissions page. Learn more

Legend

Term Definition
Open Program still has seats available.
Waitlisting Program is full and qualified applicants are being placed on a waitlist. For information about waitlists, please visit the Waitlist FAQs.

If you’re on a non-competitive waitlist, you should consider NAIT’s Academic Upgrading program or NAIT Equivalency Tests to become a more competitive applicant.

There is no guarantee that waitlisted applicants will be offered a seat, however it is common for seats to become available until the start of class. As seats become available, they are filled from the waitlist.
Closed Program is no longer accepting applications.
N/A Not available for this term.


*Program availabilty is subject to change without notice.

Scholarships & Awards

The following scholarships and/or bursaries are available to you as a student in this program. To access your opportunities, visit the Student Portal.

Argus Machine Co. Ltd. – Kranenburg & Hallett Award – BBA I $2,000.00
  • Award Amount: $2,000.00
  • Number of Awards: 1

Criteria:
Available to third year students of the Bachelor of Business Administration program at NAIT.The successful candidate will demonstrate academic excellence based on their fifth semester marks, a hard-working and dedicated attitude, and currently show financial need.

Argus Machine Co. Ltd. – Kranenburg & Hallett Award – BBA II $2,000.00
  • Award Amount: $2,000.00
  • Number of Awards: 1

Criteria:
Available to fourth year students of the Bachelor of Business Administration program at NAIT.The successful candidate will demonstrate academic excellence based on their seventh semester marks, a hard-working and dedicated attitude, and currently show financial need.

C.J. Woods, FCA & Family Scholarship - Winter $2,500.00
  • Award Amount: $2,500.00
  • Number of Awards: 2

Criteria:
Available to students enrolled in the final year of the Bachelor of Business Administration Accounting program at NAIT. Awarded on the basis of highest academic achievement in the third year of the program.

Canadian Western Bank Entrance Award $2,000.00
  • Award Amount: $2,000.00
  • Number of Awards: 1

Criteria:
Available to full-time students entering the JR Shaw School of Business. Awarded on the basis of top academic achievement in the final year of high school or upgrading courses. Preference will be given to students who demonstrate financial need.

Coca-Cola Bottling Ltd. Scholarship II $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 4

Criteria:
Available to first year students in the JR Shaw School of Business and the School of Health and Life Sciences. This award is based on outstanding academic achievement in the first semester marks.

CPA Education Foundation Accounting Scholarship - Spring $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 2

Criteria:
Available to students enrolled in the Bachelor of Business Administration Accounting program at NAIT. Awarded on the basis of academic achievement in Intermediate Financial Accounting I (ACCT2206) and Intermediate Managerial Accounting I (ACCT2211). Preference given to a student intending to complete the CPA professional education program to achieve the Chartered Professional Accountant designation.

HSBC Bank Canada Award $5,000.00
  • Award Amount: $5,000.00
  • Number of Awards: 1

Criteria:
Available to a first year student enrolled in the JR Shaw School of Business at NAIT. Awarded on the basis of academic achievement, community service and financial need.

JR Shaw School of Business Fall Entrance Scholarships $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 12

Criteria:
Available to students anticipating completion of a NAIT Business Diploma before May 31st and enrolled in the third year of the Bachelor of Business Administration Program at NAIT. Awarded on the basis of academic achievement upon entrance into the program.

JR Shaw School of Business Winter Entrance Scholarships $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 12

Criteria:
Available to students anticipating completion of a NAIT Business Diploma before December 31st and enrolled in the third year of the Bachelor of Business Administration Program at NAIT. Awarded on the basis of academic achievement upon entrance into the program.

NorQuest College - Dave Hoy Achievement Award $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to a NorQuest College student entering the first year of a Business or Technical program as a full-time student, and who have completed their studies with NorQuest College within the last three years. Awarded on the basis of the highest mark in two combined subjects as follows: if applying to a Technical program the subjects are Math and Science: if applying to a Business program the subjects are Math and English.

The Darwin Park Imperial Bursary $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to a second year student in the Chemical Engineering Technology, Instrumentation Engineering Technology, Mechanical Engineering Technology, Materials Engineering Technology, School of Business, or Computer Engineering Technology program. The applicant must be a resident of Alberta; must have performed a high level of academic achievement, either prior to or during their attendance at NAIT; must have demonstrated leadership in various extra-curricular activities that have provided, or will provide, benefits to their school or to the community-at-large. Such extra-curricular activities might include community volunteer work or participation in school or community related art, music, science, or athletic programs. Special consideration will be given to students who have exhibited a high degree of courage, character and academic performance while overcoming significant challenges in their lives, such as illness, physical debilitation, or difficult family circumstances. An essay is required.

The Jeannie and Jack Agrios BBA Scholarship - Spring $1,500.00
  • Award Amount: $1,500.00
  • Number of Awards: 1

Criteria:
Available to third year students enrolled in the Bachelor of Business Administration in Enterprise Management at NAIT. Awarded on the basis of top academic achievement in the third year of the program.

Universal Dental Laboratories Ltd. & Friends Entrepreneurship & Innovation Scholarship - Fall $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to students enrolled in the third year of the Bachelor of Business Administration - Entrepreneurship & Innovation program at NAIT. Awarded on the basis of academic achievement upon entrance into the third year.

BOMA Edmonton Business Scholarship $1,250.00
  • Award Amount: $1,250.00
  • Number of Awards: 1

Criteria:
Available to students enrolled in their final year of the Bachelor of Business Administration or Business Administration - Year 1 program at NAIT. Awarded on the basis of high academic achievement in the previous semester and demonstrated leadership skills.

Canadian Petroleum Tax Society Scholarship - Spring $750.00
  • Award Amount: $750.00
  • Number of Awards: 1

Criteria:
Available to a second year student in the Bachelor of Business Administration - Accounting program at NAIT. Awarded to the student achieving the highest academic standing in Taxation II.

CIBC Bachelor of Business Administration Bursaries $4,000.00
  • Award Amount: $4,000.00
  • Number of Awards: 7

Criteria:
Available to first year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of a minimum academic achievement of 75% upon acceptance in the program, demonstrated financial need and community involvement. Students must submit an essay outlining how they will benefit from this bursary. The selected recipients will receive an additional $4,000 upon successfully entering the subsequent years of study in the Bachelor of Business Administration program at NAIT with a minimum academic standing of 75%.

Coca-Cola Bottling Ltd. Scholarship I $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 3

Criteria:
Available to second year students in the JR Shaw School of Business and the School of Health and Life Sciences. This award is based on outstanding academic achievement in the first year marks.

Liberty Security Systems Inc. Jr Shaw School of Business Case Competition Scholarships 1st Place - Winter $1,200.00
  • Award Amount: $1,200.00
  • Number of Awards: 1

Criteria:
Available to students in the Bachelor of Business Administration and Business Administration Diploma program participating in the JR Shaw School of Business Case Competition at NAIT. Awarded to the top four teams as selected by a panel of industry expert judges. The panels will score the teams using a predetermined rubric and provide feedback. The top team from each panel will advance to a second round where they will present again to a new panel which will rank the top four.

OnX Enterprise Solutions Scholarship - Fall $2,000.00
  • Award Amount: $2,000.00
  • Number of Awards: 2

Criteria:
Available to students enrolled in the 3rd or 4th year of the Bachelor of Business Administration - Entrepreneurship & Innovation program at NAIT. Awarded on the basis of academic achievement in the previous year of studies.

Rick George Scholarship $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to students entering the Bachelor of Business Administration program at NAIT. Awarded on the basis of top academic achievement upon entrance into the program.

The Arlene Dickinson Scholarship - Spring $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to second year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of top academic achievement in the second year of the program.

Scotiabank Trades to Degrees Bursary $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 3

Criteria:
Available to students enrolled in the Bachelor of Business Administration program by way of the Trades to Degrees program at NAIT. Awarded on the basis of satisfactory academic achievement in the previous semester and demonstrated financial need.

Liberty Security Systems Inc. Jr Shaw School of Business Case Competition Scholarships - 2nd Place Winter $800.00
  • Award Amount: $800.00
  • Number of Awards: 1

Criteria:
Available to students in the Bachelor of Business Administration and Business Administration Diploma program participating in the JR Shaw School of Business Case Competition at NAIT. Awarded to the top four teams as selected by a panel of industry expert judges. The panels will score the teams using a predetermined rubric and provide feedback. The top team from each panel will advance to a second round where they will present again to a new panel which will rank the top four.

Liberty Security Systems Inc. Jr Shaw School of Business Case Competition Scholarships 3rd Place - Winter $600.00
  • Award Amount: $600.00
  • Number of Awards: 1

Criteria:
Available to students in the Bachelor of Business Administration and Business Administration Diploma program participating in the JR Shaw School of Business Case Competition at NAIT. Awarded to the top four teams as selected by a panel of industry expert judges. The panels will score the teams using a predetermined rubric and provide feedback. The top team from each panel will advance to a second round where they will present again to a new panel which will rank the top four.

Liberty Security Systems Inc. Jr Shaw School of Business Case Competition Scholarships - 4th Place Winter $400.00
  • Award Amount: $400.00
  • Number of Awards: 1

Criteria:
Available to students in the Bachelor of Business Administration and Business Administration Diploma program participating in the JR Shaw School of Business Case Competition at NAIT. Awarded to the top three teams as selected by a panel of industry expert judges. The panels will score the teams using a predetermined rubric and provide feedback. The top team from each panel will advance to a second round where they will present again to a new panel which will rank the top three.

ATCO Electric Indigenous Business Administration Award $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 2

Criteria:
Available to indigenous students who are currently enrolled full-time in a Business Administration - Diploma program or Bachelor of Business Administration degree. Awarded on the basis of academic achievement, and financial need. ATCO Electric may wish to offer summer employment to the recipient.

Weldco-Beales Manufacturing Inc. Highest Average Mark Live Cases - Day - Fall $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to third year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of highest average mark on live cases day section of MARK 3372, Sales Management. Recipients must be enrolled in a minimum 80% course load for the semester.

Weldco-Beales Manufacturing Inc. Highest Average Mark Live Cases - Day - Winter $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to third year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of highest average mark on live cases daytime section of MARK3372, Sales Management. Recipients must be enrolled in a minimum 80% course load for the semester.

Weldco-Beales Manufacturing Inc. Highest Average Mark Live Cases - Evening - Winter. $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to third year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of highest average mark on live cases evening section of MARK 3372, Sales Management. Recipients must be enrolled in a minimum 80% course load for the semester.

SMS Equipment Inc. Top Mark Live Cases - Fall $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to third year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of top mark in the day section of MARK 3372, Sales Management. Recipients must be enrolled in a minimum 80% course load for the semester.

SMS Equipment Inc. Top Mark Live Cases - Winter $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to third year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of top marks in the day section of MARK3372, Sales Management. Recipients must be enrolled in a minimum 80% course load for the semester.

SMS Equipment Inc. Top Mark Evening Section - Winter $1,000.00
  • Award Amount: $1,000.00
  • Number of Awards: 1

Criteria:
Available to third year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of top mark in the evening section of MARK 3372, Sales Management. Recipients must be enrolled in a minimum 80% course load for the semester.

Bob and Wendy Hiew Bursary $2,000.00
  • Award Amount: $2,000.00
  • Number of Awards: 1

Criteria:
Bob and Wendy Hiew are both NAIT graduates from the Electrical Engineering and Accounting programs. Bob and Wendy have established this bursary in order to support students who are experiencing financial difficulties so they can devote their time to their studies in order to embark on a good career. Available to a second year student enrolled in any full time credit program in either the JR Shaw School of Business, or the School of Applied Sciences and Technology at NAIT. Awarded on the basis of demonstrated financial need and a minimum academic achievement of 75% in the first year of their program at NAIT.

Shaw Family Foundation Scholarships $2,500.00
  • Award Amount: $2,500.00
  • Number of Awards: 8

Criteria:
Available to third and fourth year students enrolled in the Bachelor of Business Administration program at NAIT. Awarded on the basis of top academic achievement in the previous year.

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