JR Shaw School of Business

Bachelor of Business Administration Marketing Concentration

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Campus

The location where your NAIT courses will be held.

Credential

The type of certification (degree, diploma, certificate) you will earn after completing your program.

  • Degree - NAIT offers a number of business degrees and applied science and technology degrees accredited by Alberta Advanced Education.
    Applied degree programs offer a stronger emphasis on practical applications of the concepts learned in the classroom
  • Diplomas & Certificates - These credit programs take 1 or 2 years and lead to government approved and industry-recognized credentials.
  • Journeyman Certificate - Hands-on and expert-led apprenticeship and industry training for skilled trades and technology professionals.
  • Continuing Education/Non-Credit - NAIT offers a wide range of non-credit programs and courses for personal and professional development in a number of interesting and exciting fields. These options are great for people who may be working but are interested in studying as well.

Delivery Options

The flexible schedule options for this course including time of day and full/part-time.

Please note due to the COVID-19 pandemic, these delivery options may shift from term to term. Please consult your program for details on delivery options.

  • On-Campus Day - Your course activity is done in-person Monday - Friday, before 5 PM.
  • On-Campus Evening/Weekend - Your course activity is done in-person on weekdays from 5 PM or later, or Saturdays and Sundays.
  • Online Day - Your course activity is done online Monday - Friday, before 5 PM.
  • Online Evening/Weekend - Your course activity is done online on weekdays from 5 PM or later, or Saturdays and Sundays.
  • Online Flexible Delivery - Your course activity is not scheduled and therefore you can determine when to do the coursework.
  • Both On-Campus and Virtual - Some of your coursework will be in-person, on campus and some will be done online.

Length

The average or expected time it will take to complete your program.

Open Studies

Open Studies allows you to explore credit courses without applying to a program.
It is an opportunity to get a feel for school and what program you want to be in.

International Students

Program availability may be limited for international applicants. Contact your student advisor for more information.

Advanced Credit

You may apply for advanced credit once you have been accepted into the program. Advanced Credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).

Transfer Credit

In addition to the common guidelines outlined on the Transfer and Credit Options section and on the Transfer Credit Request Form (PDF), your program has other advanced credit requirements that are applied to each request including:

  • You must have completed the course or program no more than 10 year(s) ago unless a formalized articulation agreement is in place
  • You must have a minimum mark of D in the course(s) or program

Prior Learning and Assessment Recognition (PLAR)

If you do not qualify for transfer credit or credential recognition, Prior Learning Assessment and Recognition (PLAR) may be an option.

Contact the program for additional information about Advanced Credit.

Program delivery varies by program. We encourage you to review how your classes will be delivered for the upcoming terms. If you have questions about program delivery or class enrolment, please contact your program area.

Enter the exciting, ever-changing world of Marketing

With NAIT's Bachelor or Business Administration (BBA), your classes will have a business focus from day 1.

Because many professional associations require a degree before they will grant a designation, a business degree is a great way to further your career potential. Earn a general BBA by completing core courses and your choice of electives or declare an emphasis in the following subjects:

  • Accounting
  • Entrepreneurship & Innovation
  • Finance
  • Human Resource Management
  • Management
  • Marketing

Enter the exciting, ever-changing world of Marketing. The Bachelor of Business Administration (BBA) with Marketing emphasis prepares students to lead organizations in making decisions on corporate branding, public relations, sales, supply chain management and advertising in an immersive environment of critical thinking. The BBA degree with Marketing emphasis focuses on teaching consumer research, measurable strategies and strong communications skills. The goal is to develop your ability for strong analytical processes critical to the operation of business. Marketing emphasis students are led through business cases of ethics, consumer behaviour and sales management. These scenarios will help you understand the decision-making processes of business and think about the many factors that affect marketing campaigns and projects. All marketing-related courses have prerequisites, so it is important to carefully plan the order your studies. Students taking the BBA with a Marketing emphasis can expect to integrate their knowledge of marketing to support different organizational and multi-disciplinary goals in Canadian and international organizations.

Employment rates reported by NAIT alumni are for information purposes and do not guarantee future employment opportunities.

Salaries reported by NAIT alumni are for information purposes and are not a guarantee of future alumni income.

Hands-on, industry-relevant skills

In the BBA Marketing Concentration, the goal is to develop students' ability for robust analytical processes critical to the operation of a business. Students will learn through business cases, engaging directly with the industry, understanding business decision-making processes and considering the many factors affecting marketing campaigns and projects. Students can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.

In the BBA with a Marketing concentration program, you’ll develop knowledge and skills for:

  • Corporate Branding
  • Public Relations
  • Sales Management
  • Supply Chain Management
  • Advertising
  • Marketing Research
  • Consumer Behavior

Students taking the BBA with Marketing concentration complete:

  • 10 common Level 1 required courses (required by all BUS-diploma/BBA students)
  • 8 required BBA Level 2 Marketing courses
  • 18 required BBA Level 3 and Level 4 marketing courses
  • 4 elective BBA marketing-related courses from Level 2/Level 3/Level 4 (which can include BBA Capstone courses, an in-depth case study with an industry partner)

Program schedule

Our course delivery is flexible, allowing you to take your classes in the daytime, evening or online to suit your schedule. We also have transfer credit and prior learning assessments for those who have done prior post-secondary or other formal training experience.

You can expect to spend on average:

  • 20 hours per week attending classes over the course of a semester.
  • 20 hours per week studying and completing class assignments.

After graduation

The Marketing concentration will allow you to pursue a range of professional certifications and give you the opportunity to continue your studies in a range of graduate programs including:

Enter the workforce with confidence 

NAIT prepares you to succeed in the dynamic field of marketing by providing class work on real industry cases and partnerships with industry.

Possible career outcomes include: 

  • product manager
  • marketing researcher
  • special event planner
  • social media specialist
  • content marketing/digital marketing specialist
  • sales representative/sales manager
  • supply chain manager/inventory control manager/retail buyer
  • copywriter/ad writer/copy editor
  • store manager/merchandiser

Potential employers include:

  • large and small business and industries
  • advertising agencies
  • market research firms
  • consulting companies
  • retail organizations
  • public sector offices
JRSSB Infographic Pathways

Common first year

In the first year of the program, all business students take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields in order to decide which is the best fit. In the second, third and fourth years of studies, you will take the required courses to pursue an concentration in Finance. 

BBA degree with concentration

In the BBA career path with Marketing concentration, you will earn an concentration on your transcript showing that you graduated in a specialized field of studies. This concentration does not appear on your graduation parchment, but will be noted on your official student transcripts.

Apply in APAS

Students applying to any business administration diploma program will choose Bachelor of Business Administration when selecting the program on the  Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply below.

BBA Co-op

Students in this BBA concentration are also eligible to participate in NAIT's BBA Co-op program. Jumpstart your career by spending 3 semesters gaining valuable hands-on experience in real workplaces.

More information on the Co-op option can be found on the BBA Co-op page.

Want to learn more about this program?

Thank you for your interest! We want to get you in contact with the right person to answer your questions.

Please contact the Student Service Centre for general inquiries such as:

  • Student application support
  • Program entrance requirements, tuition & fees, and how to apply
  • Program admissions process
  • Enrolment support
  • Student funding options
  • Fee and refund inquiries
  • General program and course withdrawal procedures
  • Navigating nait.ca and MyNAITPortal

Contact Student Service Centre

Please fill out the form below if you have any program-specific questions relating to:

  • Program details
  • Work-integrated learning and cooperative education
  • Advance credit and Prior Learning Assessment & Recognition (PLAR)
  • Program and course withdrawal

Contact a program advisor




The personal information on this form is being collected under the authority of the Post-secondary Learning Act and section 33(c) of the Freedom of Information and Protection of Privacy Act (FOIP). The information will be protected by the provisions of FOIP, and will be used for the purpose of registration and administration of the event. If you have any questions or concerns about the collection, use, security or disclosure of the personal information, please contact General Council at 780 471 7664 or legal@nait.ca.



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Term Definition
Open Program still has seats available.
Waitlisting Program is full and qualified applicants are being placed on a waitlist. For information about waitlists, please visit the Waitlist FAQs.

If you’re on a non-competitive waitlist, you should consider NAIT’s Academic Upgrading program or NAIT Equivalency Tests to become a more competitive applicant.

There is no guarantee that waitlisted applicants will be offered a seat, however it is common for seats to become available until the start of class. As seats become available, they are filled from the waitlist.
Closed Program is no longer accepting applications.
N/A Not available for this term.


*Program availability is subject to change without notice.