JR Shaw School of Business

Bachelor of Business Administration Marketing Concentration

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With NAIT's Bachelor or Business Administration (BBA), your classes will have a business focus from day 1.

Because many professional associations require a degree before they will grant a designation, a business degree is a great way to further your career potential. Earn a general BBA by completing core courses and your choice of electives or declare an emphasis in the following subjects:

  • Accounting
  • Entrepreneurship & Innovation
  • Finance
  • Human Resource Management
  • Management
  • Marketing

Enter the exciting, dynamic world of Marketing. The Bachelor of Business Administration (BBA) with Marketing concentration prepares students to lead organizations in making decisions on corporate branding, digital marketing, advertising, public relations, sales, and advertising and supply chain management in an immersive environment of critical thinking.

The BBA degree with Marketing concentration prepares you to excel in high-demand business marketing careers. The BBA with Marketing concentration includes a sequence of courses that allows you to build skills and master competencies in a variety of marketing areas, including digital marketing, sales, marketing communications, and corporate social responsibility and the non-profit sector. You’ll also make connections between classroom learning and the world of work through industry engagement, formal presentations, group projects, case studies, and/or cooperative work placement. Students taking the BBA with a Marketing concentration can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.

Quick Facts

Credential: Degree

NAIT offers a number of business degrees and applied science and technology degrees accredited by Alberta Advanced Education. Applied degree programs offer a stronger emphasis on practical applications of the concepts learned in the classroom

Campus: Main

Any in-person components of your courses will be delivered at NAIT's Main Campus in Edmonton. View map

Delivery Options:

  • On-Campus Day - Your course activity is done in-person Monday - Friday in the daytime.
  • On-Campus Evening and/or Weekend - Your course activity is done in-person on weekdays in the evening, or Saturdays and Sundays.
  • Online Day - Your course activity is done online Monday - Friday in the daytime.
  • Online Evening and/or Weekend - Your course activity is done online on weekdays in the evening, or Saturdays and Sundays.
  • Online Flexible Delivery - Your course activity is not scheduled and therefore you can determine when to do the coursework.

Length: 4 Years

With a typical full-time course load, this program will take 4 Years to complete.

Open Studies: Available

This program has courses that are available for Open Studies. Open Studies allows you to explore credit courses without applying to a program. It is an opportunity to get a feel for school and what program you want to be in. View courses

International Students: Accepted

This program accepts international students, however, program availability may be limited. Check program availability for this term. This program also meets the eligibility for the Post-Graduation Work Permit program. Each student is responsible for maintaining their eligibility throughout their studies.

Grad Employment Rate

Employment rates are reported by NAIT alumni, are for information purposes, and do not guarantee future employment opportunities. Please note that data for newer programs may not be included within this report.

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Median Starting Salary

Salaries are reported by NAIT alumni, are for information purposes, and are not a guarantee of future income. Please note that data for newer programs may not be included within this report.

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Hands-on, industry-relevant skills

In the BBA Marketing Concentration, the goal is to develop students' ability for robust analytical processes critical to the operation of a business. Students will learn through business cases, engaging directly with the industry, understanding business decision-making processes and considering the many factors affecting marketing campaigns and projects. Students can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.

In the BBA with a Marketing concentration program, you’ll develop knowledge and skills for:

  • Corporate Branding
  • Public Relations
  • Sales Management
  • Supply Chain Management
  • Advertising
  • Marketing Research
  • Consumer Behavior

Marketing Pathway Options (if interested):

  • Sales Pathway – choose/include:  MARK3471, MARK4471, SMGT4451
  • Marketing Communications Pathway – choose/include:  COMM3321, MARK3370, MARK3374, MARK3377 and PREL3378
  • Digital Marketing Pathway – choose/include:  MARK3370, MARK3374, MARK3377 and PREL3378
  • Corporate Social Responsibility and Not-For-Profit Pathway – choose/include:  MARK3377, LEAD3300, MARK4205 and SMGT448

Program schedule

Our course delivery is flexible, allowing you to take your classes in the daytime, evening or online to suit your schedule. We also have transfer credit and prior learning assessments for those who have done prior post-secondary or other formal training experience.

You can expect to spend on average:

  •  15-20 hours per week attending classes over the course of a semester
  •  15-20 hours per week studying and completing class assignments

After graduation

The Marketing concentration will allow you to pursue a range of professional certifications and give you the opportunity to continue your studies in a range of graduate programs including:

Enter the workforce with confidence 

NAIT prepares you to succeed in the dynamic field of marketing by providing class work on real industry cases and partnerships with industry.

Possible career outcomes include: 

  • product manager
  • marketing researcher
  • special event planner
  • social media specialist
  • content marketing/digital marketing specialist
  • sales representative/sales manager
  • supply chain manager/inventory control manager/retail buyer
  • copywriter/ad writer/copy editor
  • store manager/merchandiser

Potential employers include:

  • large and small business and industries
  • advertising agencies
  • market research firms
  • consulting companies
  • retail organizations
  • public sector offices

Common first year

JRSSB Infographic Pathways

In the first year of the program, all business students take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields in order to decide which is the best fit. In the second, third and fourth years of studies, you will take the required courses to pursue an concentration in Finance. 

BBA degree with concentration

In the BBA career path with Marketing concentration, you will earn an concentration on your transcript showing that you graduated in a specialized field of studies. This concentration does not appear on your graduation parchment, but will be noted on your official student transcripts.

Apply in APAS

Students applying to any business administration diploma program will choose Bachelor of Business Administration when selecting the program on the  Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply.

BBA Co-op

Students in this BBA concentration are also eligible to participate in NAIT's BBA Co-op program. Jumpstart your career by spending 3 semesters gaining valuable hands-on experience in real workplaces.

More information on the Co-op option can be found on the BBA Co-op page.

Courses and Advanced Credit

Current and recently admitted students can find information and updates about their program on their My Program page in the MyNAIT Portal. To monitor your course progress and the courses still needed to graduate, visit your Academic Progress Report.

Advanced Credit

You may apply for advanced credit once you have been accepted into the program. Advanced credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).

Transfer Credit

In addition to the common guidelines outlined on the Transfer and Credit Options section, your program has other advanced credit requirements that are applied to each request including:

  • You must have completed the course or program no more than 10 year(s) ago unless a formalized articulation agreement is in place
  • You must have a minimum mark of D in the course(s) or program

Read more about advanced credit or contact us about applying for credit for this program.

Courses

Expand each course below to see details about credits, requisites, scheduling, and more.

Tuition & Fees

Scholarships & Awards

The following scholarships and/or bursaries are available to you as a student in this program. To access your opportunities, visit the Student Portal.

Admission Requirements

Want to learn more about this program?

Thank you for your interest! We want to get you in contact with the right person to answer your questions. If you are a current or recently admitted student you can find program and course information as well as contact details for your program on the My Program page on the MyNAIT Portal.

General inquiries

Please contact the Student Service Centre for general inquiries such as:

  • Student application support
  • Program entrance requirements, tuition & fees, and how to apply
  • Program admissions process
  • Enrolment support
  • Student funding options
  • Fee and refund inquiries
  • General program and course withdrawal procedures
  • Navigating nait.ca and MyNAITPortal

Contact Student Service Centre

Program-specific questions

Please fill out the form below if you have any program-specific questions relating to:

  • Program details
  • Work-integrated learning and cooperative education
  • Advance credit and Prior Learning Assessment & Recognition (PLAR)
  • Program and course withdrawal



The personal information on this form is being collected under the authority of the Post-secondary Learning Act and section 33(c) of the Freedom of Information and Protection of Privacy Act (FOIP). The information will be protected by the provisions of FOIP, and will be used for the purpose of registration and administration of the event. If you have any questions or concerns about the collection, use, security or disclosure of the personal information, please contact General Council at 780.471.7664 or legal@nait.ca.

Apply to NAIT

Learn how to register through Alberta Post-Secondary Application System (APAS) or begin the application process.

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