With NAIT's Bachelor or Business Administration (BBA), your classes will have a business focus from day 1.
Because many professional associations require a degree before they will grant a designation, a business degree is a great way to further your career potential. Earn a general BBA by completing core courses and your choice of electives or declare a concentration in the following subjects:
- Entrepreneurship & Innovation
- Human Resource Management
Enter the exciting, dynamic world of Marketing. The Bachelor of Business Administration (BBA) with Marketing concentration prepares students to lead organizations in making decisions on corporate branding, digital marketing, advertising, public relations, sales, and advertising and supply chain management in an immersive environment of critical thinking.
The BBA degree with Marketing concentration prepares you to excel in high-demand business marketing careers. The BBA with Marketing concentration includes a sequence of courses that allows you to build skills and master competencies in a variety of marketing areas, including digital marketing, sales, marketing communications, and corporate social responsibility and the non-profit sector. You’ll also make connections between classroom learning and the world of work through industry engagement, formal presentations, group projects, case studies, and/or cooperative work placement. Students taking the BBA with a Marketing concentration can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.