Consumer Behaviour

MARK3315

  • Requisites: Prerequisites: COMM 2202, MARK 2250 or students in Year 3.
  • Course Equivalencies: MARK315
  • Open Studies: Available
  • Credits: 3.00

Great marketing begins and ends with a solid understanding of consumer behaviour. Students will focus on how the consumer interacts with their environment, and how the purchase and use of products is an outcome of this environment. Practical case analysis at both the strategic and tactical level will be used to demonstrate how appreciation of consumer behaviour can lead to a long-term competitive advantage. Students will conduct consumer psychology research with the aim of solving real-world organizational issues.

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Upcoming Sessions

Class Section Dates
30687 O01 May. 06 - Aug. 16, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.

Class Section Dates
32315 O02 May. 06 - Aug. 16, 2024
Delivery Status
Online Open

Notes: All of your course activity is done online and there is no requirement to be on campus.
Some of your coursework will be scheduled for certain dates and times and you will also have some flexibility in determining when to do your coursework.
There is a blend of instructor teaching and student self-directed activity.
A waitlist is available for this section. Students may be auto-enroled from the waitlist if (1) space becomes available before the last date/time to enrol, and (2) that they currently satisfy all requirements for enrolment. Being on the waitlist does not guarantee enrolment in the section
No deliverables on holidays.