Promotional Campaign Planning


  • Requisites: Prerequisites:[MARK2276 and MARK3374] or [MARK2250 and MARK3374] or [MARK2276 and an emphasis in Marketing Year 3].
  • Course Equivalencies: MARK377
  • Open Studies: Available
  • Credits: 3.00

Promotional Campaign Planning: This course provides students the practical skills and work experience employers seek. Students will acquire critical thinking and marketing communications skills as part of a student advertising agency team. Students will plan, prepare, and present a comprehensive promotional plan, including strategic decisions and creative solutions for an existing business organization. The industry connection opportunities provided in this course enhance student learning.

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