The primary purpose of this course is to help the business practitioner view business problems from a data perspective and gain confidence in extracting useful information from that data. Every strategic action taken in business requires measurement and improvement. At times there is uncertainty as to how to find the information that is needed to achieve or improve that strategy. This course will examine and practice how to find and generate raw data, how to extract information from that data, how to interpret that information, and lastly, how to use that information to improve strategic action and measure success. We will be examining several business processes in depth, including Customer Relationship Management (CRM), Web-site analytics and retail marketing.