Continuing Education

CCTB305 - Effective Writing

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Course Overview

Effective writing results in the creation of clear, concise documents that align with the needs of the audience. It begins with an informed and purposeful application of basic rules as well as practical strategies that enhance the structure of sentences, paragraphs, and, as a result, the readability of documents.
In this course, you will explore foundational skills to enable you to write with clarity and concision. You will consider techniques for the development of effective business documents considerate of the intended audience and reflective of desired outcomes.
By the end of this course, you will be able to:

  • construct emails that are clear, direct, and considerate of recipients.
  • apply basic rules of grammar and writing mechanics to business documents, including those for sentence structure, capitalization, punctuation usage, subject-verb agreement, verb-tense consistency, and parallel structure.
  • identify expected audience (reader) needs.
  • write business letters using templates for their construction.
  • recognize commonly confused words, redundant phrases, clichés, jargon, and weasel words.
  • employ a Gunning Fog Index to rate the readability of documents.
  • apply strategies for editing and proofreading.
  • structure business reports.

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