Continuing Education

CCTB305 - Effective Writing

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Course Overview

Effective writing results in the creation of clear, concise documents that align with the needs of the audience. Upon successful completion of this course, you will be able to create well-structured, easy-to-read written communications and business documents.

Writing begins with an informed and purposeful application of basic rules as well as practical strategies that enhance the structure of sentences, paragraphs, and, as a result, the readability of documents. At the end of this course, you will be able to write with clarity and concision. You will also be able to apply techniques for the development of effective business documents considerate of the intended audience and reflective of desired outcomes.

As a graduate of this course, you will be able to construct emails that are clear, direct, and considerate of recipients; apply rules of grammar and writing mechanics to business documents, including those for sentence structure, capitalization, punctuation usage, subject-verb agreement, verb-tense consistency, and parallel structure; and identify expected audience (reader) needs. You will also be able to write business letters using templates; recognize commonly confused words, redundant phrases, clichés, jargon, and weasel words; and employ a Gunning Fog index to rate the readability of documents. Upon successful completion of this course, you will be able to apply strategies for editing and proofreading and for structuring business reports.

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