Continuing Education

CCTO103 - Social Media for Business

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Course Overview

If your business is not using social media to engage your audience, you are missing a powerful business tool. Upon successful completion of this course you will be able to use social media to achieve your business goals.

Companies are using social networking tools like Twitter, Facebook, and Instagram to build brand awareness, sell products and services, and drive customer engagement. You want to get started but you’re not sure where to start. Or, you’re already started, but you’re not sure how to take it to the next level. Graduates of this course will be able to implement social media strategies to increase sales and build your company’s brand online.

At the end of this course you will be able to organize your business for social media, and incorporate a social media policy, guideline, and strategy. You will also be able to use social networks to increase brand awareness, build better relationships with your audience, and be able to use best practices and analytics to ensure success.

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