Continuing Education

CCTW120 - Search Engine Marketing Fundamentals

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Course Overview

Step into the world of search engine marketing! Upon successful completion of this course, you will be able to use search engine marketing strategies to effectively market your products.

The skills you gain in this course will enable you to set up ads, ad groups, campaigns, and keywords using Google Ads. You will be able to use Google Analytics to interpret campaign success and describe methods of marketing that complement a Google Ads campaign. You will also be able to describe the Google Ads development cycles that complement the consumer journey.

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