Continuing Education

CDMK101 - Digital Marketing Professional

Course Code

A unique identifier used at NAIT for this specific course.

Campus

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Course Overview

Whether you're a complete beginner, business owner, or marketing professional looking to upskill, this course is perfect for you. The cornerstone certification of the Digital Marketing Institute's program, this course will provide you with an introduction to key digital marketing concepts, from mobile, social media, and email marketing, to Pay-Per-Click (PPC) and Search Engine Optimization (SEO). Upon successful completion of this course, you will be eligible to write the Digital Marketing Institute's Certification exam to become a Certified Digital Marketing Professional.
This course delivers the digital marketing knowledge and material you’ll need for the Digital Marketing Institute Professional exam. Upon completing the course, you will write the DMI-administered exam.

View Course Outline

Upcoming Offerings

This course is part of these programs or course groups:

Digital Marketing Program

Professional Development for Personal Fitness Trainers


Additional Resources

Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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