Continuing Education

CDMK101 - Digital Marketing Professional

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Course Overview

Whether you're newer to marketing, a business owner, or working in marketing already and looking to upskill, this course is perfect for you. The cornerstone certification of the Digital Marketing Institute's program, this course will provide you with an introduction to and application of key digital marketing concepts, from mobile, social media, and email marketing, to Pay-Per-Click (PPC) and Search Engine Optimization (SEO).

This 72 hour course is a combination of 42 hours of online live instruction and 30 hours of self-paced learning with videos, scenario walkthroughs and quizzes. Prior to attending class each week, you will be assigned pre-work to begin acquiring foundational knowledge for that week's topic (an investment of about 3 hours per week outside of class). In-class learning will focus on reviewing concepts, applying them to various hands-on activities, and pursuing enrichment activities for that topic.

This course delivers the digital marketing knowledge and material you’ll need for the Digital Marketing Institute Professional exam. Upon completing the course, you will write the DMI-administered exam.

Please note that this course is offered by NAIT in partnership with Digital Marketing Institute.

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Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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