Course Overview
Ecommerce is a vital sales channel. Are you wanting to learn how your digital marketing can reinforce the ecommerce potential in your business? This twelve-hour course teaches the key features of e-commerce websites and their design, e-commerce platforms, and how you can help decrease abandoned cart rates along with optimizing paid searches. This course delivers the digital marketing knowledge and material you’ll need for the Digital Marketing Institute Tracks exam. Upon completing the course, you will write the DMI-administered online exam. This course is offered by NAIT in partnership with Digital Marketing Institute (DMI). Assessment and grading are through DMI and you will receive marks from them.